Assistant General Manager

Major Purpose of the Job:

Education- B.Pharma/M.Pharma/MBA (Pharma)

The jobholder shall be responsible for preparation of marketing mix, design and
implementation of successful marketing strategies, scanning of market for identification & expansion into various therapies, identification of potential candidates whilst maximizing current portfolio in various stages through appropriate line extensions. The jobholder will support the business head in achieving the budgeted targets and market shares by sustaining high volume brands, developing a strong portfolio of second line brands ensuring higher evolution indices and profitability

Principal Tasks &
Responsibilities: (Please write all the major jobs that the employee is required to carry out )

Ensuring that the brand gets
the highest visibility among the competitors through marketing activity.

Scanning
the competitor landscape/ environment to identify opportunities for new product launches & line extensions

Understand the evolution of
the market in the medium and long term

Making visual aid and cycle
wise and promotional inputs as per brand requirement

Providing training to the
field staff on a periodic basis

Understand the competitor
landscape through research data at a macro level and through observation during market visits at a micro level Development of Brand Development Strategy

Preparation
of marketing mix. Development of Brand positioning/ Product differentiation techniques. Managing Brand life cycle

Usage
of analytical tools to identify problems and make decisions

Customer
Segmentation.

Development
of Promotional inputs

Goal
Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc

Development/
Usage of communication strategy & tools

Explore/
Identify potential market segments & new frontiers

Liaison with production
& supply chain department to ensure availability of stocks as per billing plans

Training of sales force for
implementation of promotional strategy, USPs etc

Review on effectiveness of
strategies, tools etc

Feedback from internal
customers (employees, line managers etc.)

Interaction with colleagues
(phone calls, personal interaction, meetings etc)

Travel to locations to
oversee implementation of marketing programs

Key customer Development
(CRM activities)

Interaction &
Negotiation with customers directly through customer visits

Monitoring of Marketing
Information System:

Market Size, Growth, Trends
for products, therapies

Dr Calls, KoL Meeting, Promo
tools utilizations, Feedback

Competition and market
pricing, scheme, market share

RoI from Marketing Promotion
Activities

Co-ordination with Supply
Chain through Products Availability, Sample allocation,

Complained Products samples
replacement. Co-ordination with Purchase of promo-tools from vendors, Communicate specification of items and better cost.

Products Query
Handling though Timely Replies and feedback to team, customers queries, Co-ordinate with consultants.

Product Complaint
Handling by Collecting PCR from Sales Team, Co-ordinate between CQA/Sales Team and Ensure timely Replies to them.

Cycle Meeting for Marketing Plans
presentation to sales team for next cycle and New Launches, Campaigns, New Visual Aids, Promo-tools.