Assistant Brand Manager Digital Marketing

Company Description

Welcome to Solino Home, your destination for stylish and affordable luxury table linens, curtains, kitchen, bath, and home textiles. We are committed to crafting home textiles that are easy to care for, delightfully durable, and always accessible. Our collections are designed to keep things simple, fresh, and beautiful, bringing more delight, love, and laughter to your table and home. At Solino Home, we strive to reflect your personal style and taste, ensuring that every table and room feels inviting and warm.

Role Description

This is a full-time, on-site role for an Assistant Brand Manager Marketing, located in Mumbai. The Assistant Brand Manager Marketing will be responsible for implementing brand strategies, coordinating marketing campaigns, and conducting market research. Other day-to-day tasks include assisting in product development, monitoring market trends, and analyzing consumer behavior to ensure alignment with brand goals. The role also involves working closely with cross-functional teams to execute marketing initiatives and achieve business objectives.

Brand & Strategy Development

• Assist in creating and executing annual brand plans tailored for a D2C-first business model.
• Support the positioning of the brand as a leader in design, quality, and lifestyle inspiration within home furnishings.
• Identify consumer insights and trends in home décor and online shopping to inform marketing strategies.

Digital Marketing & Campaign Execution

• Plan and execute digital-first campaigns across performance marketing, social media, influencer partnerships, and content marketing.
• Collaborate with creative and digital agencies to produce engaging visual and written content aligned with the brand’s aesthetic.
• Monitor campaign KPIs (traffic, engagement, conversions, ROAS) and provide recommendations for optimization.

Product & Customer Experience

• Assist in new product development, launches, and online merchandising.
• Coordinate with design, sourcing, and e-commerce teams to ensure smooth product rollouts.
• Enhance online shopping experience through storytelling, product content, and lifestyle imagery.

Analytics & Business Performance

• Track brand and product performance across website, marketplaces, and social channels.
• Analyze customer data, conversion funnels, and repeat purchase patterns to derive actionable insights.
• Monitor competitive landscape in home furnishings and D2C space.

Cross-Functional Collaboration

• Work closely with e-commerce, sales, design, supply chain, and customer support teams.
• Coordinate influencer collaborations, affiliate programs, and digital partnerships.

Qualifications

• Brand management and marketing strategy skills
• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
• Strong analytical, problem-solving, and project management skills.
• Experience in market research and consumer behaviour analysis
• Strong communication, both written and verbal
• Proficiency with digital marketing tools and platforms
• Ability to work independently and collaboratively
• Experience in the home textiles industry is a plus
• US marketing experience a plus
• 4–8 years of experience in brand management, marketing preferred.
• Excellent communication, presentation, and interpersonal skills.
• Creative mindset with attention to detail and a passion for brand building.