ASO Executive

Key Responsibilities:

• Execute ASO strategies to improve app visibility, keyword rankings, and organic downloads.
• Optimize app titles, descriptions, keywords, screenshots, icons, and other metadata for Google Play and App Store listings.
• Perform in-depth keyword research to identify high-traffic, relevant terms.
• Update and refine keyword strategy based on performance and trends.
• Track app performance using tools like Google Play Console, App Store Connect, Sensor Tower, or Mobile Action.
• Generate regular reports on keyword rankings, installs, impressions, and conversion rates.
• Assist in running A/B tests on store creatives (screenshots, videos, icons) to improve conversion rates.
• Monitor and analyze competitors' apps and ASO strategies to identify growth opportunities.
• Monitor user reviews and ratings, and collaborate with the support team to respond or resolve issues.
• Suggest improvements to enhance user experience and satisfaction.
• Work closely with the content, design, product, and marketing teams to align app store strategies with broader marketing efforts.
• Provide ASO input during app launches or major updates.
• Keep up with the latest trends, updates, and algorithm changes in app stores and the mobile app industry.

Qualifications:

• 1–3 years of proven experience in ASO or mobile app marketing.
• Familiarity with ASO tools such as Sensor Tower, AppTweak, Mobile Action, etc.
• Understanding of app store algorithms, ranking factors, and best practices for both iOS and Android.
• Experience using Google Play Console and App Store Connect.
• Basic knowledge of mobile analytics platforms (e.g., Firebase, Appsflyer) is a plus.
• Strong analytical skills and attention to detail.
• Ability to work independently as well as collaboratively in a team environment.
• Good communication and organizational skills.
• Bachelor’s degree in Marketing, Business, IT, or a related field.