ASO Executive

Company Description:

Selfcraft Media is a full-service systematic digital marketing agency. We focus on crafting cutting-edge marketing strategies tailored for our valuable clients. Our team leverages highly influential digital marketing skills to develop personalized campaigns aimed at achieving significant goals.

Key Responsibilities:

• Execute ASO strategies to improve app visibility, keyword rankings, and organic downloads.
• Optimize app titles, descriptions, keywords, screenshots, icons, and other metadata for Google Play and App Store listings.
• Perform in-depth keyword research to identify high-traffic, relevant terms.
• Update and refine keyword strategy based on performance and trends.
• Track app performance using tools like

  Google Play Console

  ,

  App Store Connect

  ,

  Sensor Tower

  , or

  Mobile Action

  .
• Generate regular reports on keyword rankings, installs, impressions, and conversion rates.
• Assist in running A/B tests on store creatives (screenshots, videos, icons) to improve conversion rates.
• Monitor and analyze competitors' apps and ASO strategies to identify growth opportunities.
• Monitor user reviews and ratings, and collaborate with the support team to respond or resolve issues.
• Suggest improvements to enhance user experience and satisfaction.
• Work closely with the content, design, product, and marketing teams to align app store strategies with broader marketing efforts.
• Provide ASO input during app launches or major updates.
• Keep up with the latest trends, updates, and algorithm changes in app stores and the mobile app industry.

Qualifications:

• 1–3 years of proven experience in ASO or mobile app marketing.
• Familiarity with ASO tools such as

  Sensor Tower, AppTweak, Mobile Action

  , etc.
• Understanding of app store algorithms, ranking factors, and best practices for both iOS and Android.
• Experience using

  Google Play Console

  and

  App Store Connect

  .
• Basic knowledge of mobile analytics platforms (e.g., Firebase, Appsflyer) is a plus.
• Strong analytical skills and attention to detail.
• Ability to work independently as well as collaboratively in a team environment.
• Good communication and organizational skills.
• Bachelor’s degree in

  Marketing, Business, IT

  , or a related field.

Location:

Employment Type:

Experience:

How to Apply:

• Interested candidates are invited to send their resume to hello@selfcraftmedia.com with the subject line “ASO Executive - [Your Name].” You can also directly contact us at 9558538685.