Posted:4 days ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

Company Description:

Selfcraft Media is a full-service systematic digital marketing agency. We focus on crafting cutting-edge marketing strategies tailored for our valuable clients. Our team leverages highly influential digital marketing skills to develop personalized campaigns aimed at achieving significant goals.


Key Responsibilities:

  • Execute ASO strategies to improve app visibility, keyword rankings, and organic downloads.
  • Optimize app titles, descriptions, keywords, screenshots, icons, and other metadata for Google Play and App Store listings.
  • Perform in-depth keyword research to identify high-traffic, relevant terms.
  • Update and refine keyword strategy based on performance and trends.
  • Track app performance using tools like

    Google Play Console

    ,

    App Store Connect

    ,

    Sensor Tower

    , or

    Mobile Action

    .
  • Generate regular reports on keyword rankings, installs, impressions, and conversion rates.
  • Assist in running A/B tests on store creatives (screenshots, videos, icons) to improve conversion rates.
  • Monitor and analyze competitors' apps and ASO strategies to identify growth opportunities.
  • Monitor user reviews and ratings, and collaborate with the support team to respond or resolve issues.
  • Suggest improvements to enhance user experience and satisfaction.
  • Work closely with the content, design, product, and marketing teams to align app store strategies with broader marketing efforts.
  • Provide ASO input during app launches or major updates.
  • Keep up with the latest trends, updates, and algorithm changes in app stores and the mobile app industry.

Qualifications:

  • 1–3 years of proven experience in ASO or mobile app marketing.
  • Familiarity with ASO tools such as

    Sensor Tower, AppTweak, Mobile Action

    , etc.
  • Understanding of app store algorithms, ranking factors, and best practices for both iOS and Android.
  • Experience using

    Google Play Console

    and

    App Store Connect

    .
  • Basic knowledge of mobile analytics platforms (e.g., Firebase, Appsflyer) is a plus.
  • Strong analytical skills and attention to detail.
  • Ability to work independently as well as collaboratively in a team environment.
  • Good communication and organizational skills.
  • Bachelor’s degree in

    Marketing, Business, IT

    , or a related field.


Location:

Employment Type:

Experience:


How to Apply:

  • Interested candidates are invited to send their resume to hello@selfcraftmedia.com with the subject line “ASO Executive - [Your Name].” You can also directly contact us at 9558538685.

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