ASO Executive

About Liger Infotech & Role:

Liger Infotech is a product-based mobile app company focused on creating iOS and Android apps in the utility, productivity, and lifestyle categories. Our apps are live on the App Store and Google Play Store, serving users worldwide.

As an ASO Executive, your mission is to increase app visibility, improve keyword rankings, optimize store creatives, and boost organic installs using ASO strategies and data-driven insights. This role directly impacts app growth and monetization success.

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Responsibilities:

✅ Perform ASO for iOS & Android apps (keyword optimization, metadata updates)

✅ Implement localization strategies for multiple regions

✅ Conduct A/B testing for logos, screenshots, and other store creatives

✅ Manage ratings and reviews, and reply to user feedback via email

✅ Generate backlinks and publish blog content for ASO improvement

✅ Prepare weekly/monthly ASO performance reports (rankings, installs, A/B results)

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Required Skills:

✔ Expertise in keyword research and writing ASO-optimized metadata

✔ Competitor research & organic growth strategies for app stores

✔ Knowledge of graphic tools (Canva, Photoshop, Figma) for creative ideation

✔ Ability to guide designers for logos, screenshots, and app creatives

✔ Proficient in Google Sheets/MS Excel for data analysis and reporting

✔ Familiarity with AI tools (ChatGPT) for content generation

✔ Strong English writing skills for app content and user replies

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Preferred Knowledge & Tools:

🔹 ASO tools: Sensor Tower, AppTweak, MobileAction, AppFollow

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Additional Certifications (Preferred):

🎓 Any ASO-related certification

🎓 Digital Marketing course or certification