ASO Executive

Digixpressions Media

0 - 2 years

0 - 3 Lacs

Navi Mumbai

Posted:2 days ago| Platform:

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Skills Required

App Metadata Optimization App Store Optimization Communication Skills Creative Optimization Analytical & Reporting Skills Problem-Solving & Adaptability Keyword Research & Optimization Store-Specific Knowledge

Work Mode

Work from Office

Job Type

Full Time

Job Description

Roles & Responsibilities ASO Executive

Conduct keyword research to improve app visibility on Play Store and App Store
Optimize app titles, descriptions, and metadata using relevant keywords
Analyze competitors’ apps, keywords, and strategies
Plan and update store creatives (icons, screenshots, preview videos) to boost conversion
Track app rankings, installs, reviews, and other key ASO performance metrics
Assist in A/B testing of app store creatives and copy
Coordinate with design, marketing, and development teams for listing updates
Monitor user reviews and ratings; suggest strategies for improvement
Stay updated with the latest trends and algorithm changes in ASO

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