6 Creative Optimization Jobs

You will be responsible for developing and managing performance marketing strategies across various channels such as Google Ads, Facebook, Instagram, Display Networks, and other digital platforms. Your role will involve overseeing and optimizing paid search (PPC), paid social, affiliate marketing, and programmatic campaigns to achieve business objectives. It will be crucial to create targeted strategies that drive online sales, lead generation, and customer acquisition. In terms of budget and spend management, you will monitor and allocate the digital marketing budget effectively across different platforms to ensure maximum return on investment (ROI). Tracking and optimizing cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLTV) will be essential aspects of your responsibilities. Data analysis and reporting will be a key part of your role. You will analyze and report on key performance metrics such as traffic, conversion rates, CPA, ROAS, and other KPIs. By leveraging data and analytics, you will derive insights and provide optimization recommendations for future campaigns. Regularly creating and presenting performance reports for senior leadership and stakeholders will also be part of your responsibilities. Collaboration with SEO and content teams is necessary to align paid media efforts with organic strategies for enhanced search performance. You will work closely with the creative team to develop and test ad creatives and landing pages to improve overall performance. Continuous testing and optimization of copy, creatives, offers, and landing pages will be crucial to enhance conversion rates and user experience. Staying updated with retail industry trends, digital marketing best practices, and competitor strategies will be important for your role. Conducting competitive analysis to identify growth opportunities and benchmarks will also be part of your responsibilities. Collaborating with eCommerce, product, design, and analytics teams is essential to ensure alignment of marketing objectives and successful campaign execution. Managing relationships with external agencies and vendors for campaign execution will also be part of your role. To qualify for this position, you should have a Bachelor's degree in Marketing, Business, or a related field (or equivalent experience). A minimum of 2 years of experience in performance marketing, preferably in a retail or eCommerce environment, is required. Strong understanding of paid media channels such as Google Ads, Facebook Ads, Instagram, Affiliate, and Programmatic is essential. Proficiency in tools like Google Analytics, Facebook Ads Manager, Google Tag Manager, and Excel or Google Sheets for data analysis and reporting is necessary. Familiarity with A/B testing, conversion rate optimization, and website analytics is also required. The ability to work in a fast-paced environment, manage multiple campaigns simultaneously, and possess excellent communication, project management, and team collaboration skills are important for this role. Preferred qualifications include experience with marketing automation tools like HubSpot, Klaviyo, or similar platforms, knowledge of SEO best practices, experience in budget management for large-scale campaigns, and certifications in Google Ads, Facebook Blueprint, or other relevant platforms.,

You are a skilled and results-driven Facebook & Google Ads Specialist sought to join our team. Your expertise lies in planning, implementing, and optimizing ad campaigns across Facebook and Google platforms, specifically tailored to the USA market. Any experience in running mass tort campaigns will be a significant advantage in this role. Your critical role involves driving lead generation, increasing conversions, and maximizing ROI for our business. You will navigate the unique challenges and opportunities of the U.S. digital advertising landscape. Your responsibilities include developing, launching, and managing high-performing ad campaigns on Facebook and Google platforms targeting the USA market. Conduct A/B testing to identify optimal ad creatives, copy, and targeting strategies. Monitor and analyze ad performance metrics such as CTR, CPC, CPA, ROAS, and impressions. Design and execute effective mass tort campaigns, focusing on compliance, targeting, and scalability. Collaborate with marketing teams to design strategies aligned with business objectives, particularly for the U.S. market. Research and implement innovative tactics to stay ahead in the competitive U.S. digital advertising space. Leverage insights from consumer behavior trends and legal advertising standards in the USA. Work closely with the creative team to develop engaging ad copy, visuals, and videos tailored to U.S. audience preferences. Ensure consistency in brand messaging and compliance with U.S. advertising regulations. Build and refine audience personas using advanced targeting tools. Utilize re-targeting, lookalike audiences, and Geo-targeting for enhanced reach and conversion rates. Analyze and interpret customer data, focusing on insights relevant to U.S.-specific demographics and behaviors. Manage and optimize advertising budgets to maximize ROI, with a particular focus on high-ROI mass tort campaigns. Provide detailed forecasts and track spending to ensure cost-efficiency. Generate detailed performance reports and share actionable insights with stakeholders. Use data analytics tools to identify opportunities for campaign improvement and demonstrate the impact of campaigns, especially mass tort initiatives. Qualifications ideally include a Bachelor's degree in Marketing, Advertising, Business, or a related field. Proven experience managing Facebook and Google Ads campaigns tailored to the USA market is required. Strong understanding of audience segmentation, bidding strategies, and campaign optimization for mass tort campaigns is essential. Expertise in tools like Facebook Ads Manager, Google Ads, Google Analytics, and similar platforms. Additionally, experience with analytics tools such as Google Data Studio, Tableau, or Power BI will be beneficial. Excellent written and verbal communication skills along with strong problem-solving skills and attention to detail are necessary. Preferred skills include familiarity with tools like SEMrush, Ahrefs, or other SEO tools. Experience in SaaS or B2B advertising for the USA market is a plus. Certification in Google Ads or Facebook Blueprint is preferred but optional. Proven experience running compliant and scalable mass tort campaigns and knowledge of GDPR and CCPA compliance related to digital advertising are advantageous. Please note that this is a permanent Night Shift position from Monday to Friday. Send your resume to Rahul@halcommarketing.com.,

As a Senior Machine Learning Manager at Wayfair's Advertising Optimization & Automation Science team, you will play a pivotal role in leading a team dedicated to developing intelligent, ML-powered systems that drive personalized recommendations and campaign automation within Wayfair's advertising platform. Your responsibilities will involve owning the strategy, roadmap, and execution of supplier advertising intelligence and automation solutions. You will lead initiatives focused on GenAI-powered creative optimization, ML-based recommendation systems, and campaign automation to drive significant incremental ad revenue and improve supplier outcomes. In this role, you will build, coach, and manage a team of ML scientists who will work on developing intelligent budget, target Return on Ad Spend (tROAS), and SKU recommendations, as well as creative testing frameworks and simulation-driven decision-making processes. Collaboration with cross-functional teams such as Product, Engineering, and Sales will be essential to deliver scalable ML solutions that enhance supplier campaign performance. Your expertise will be crucial in ensuring that systems are designed for reuse, extensibility, and long-term impact across multiple advertising workflows. Furthermore, you will be involved in researching and applying best practices in advertising science, GenAI applications in creative personalization, and auction modeling to keep Wayfair at the forefront of innovation in supplier marketing optimization. Collaboration with Engineering teams will also be a key aspect of your role to build and scale the necessary infrastructure for automated, intelligent advertising decision-making. To be successful in this position, you should have a Bachelor's or Masters's degree in Computer Science, Mathematics, Statistics, or a related field, along with 9+ years of industry experience. Additionally, you should have at least 1-2 years of experience as a manager of teams and 5+ years serving as an Individual Contributor (IC) on production ML systems. Proficiency in programming languages such as Python, Golang, or Rust is required, and experience with GCP, Airflow, and containerization is a plus. If you are a strategic thinker with a customer-centric mindset, excellent communication skills, and a passion for creative problem-solving, this role offers you the opportunity to make a significant impact in a rapidly growing organization like Wayfair. Join us in reinventing the way people shop for their homes and embark on a rewarding career journey filled with growth, learning, and dynamic challenges. Please note that your personal data will be processed in accordance with Wayfair's Candidate Privacy Notice. For any inquiries or to exercise your privacy rights, please contact dataprotectionofficer@wayfair.com.,

As a PPC/SEM Specialist at Expanse Digital, you will be responsible for managing and optimizing Google Ads campaigns to drive conversions and maximize ROI for our clients. Your expertise in search, shopping, and YouTube ads will play a crucial role in helping our clients achieve their business goals. In this role, you will be involved in planning, launching, and optimizing Google Ads campaigns across various platforms. Conducting keyword research, competitor analysis, and audience segmentation will be key to ensuring campaign effectiveness. You will continuously test ad creatives, landing pages, and bidding strategies to improve metrics such as CTR, CPC, and ROAS. Monitoring and analyzing campaign performance metrics using tools like Google Analytics and Google Ads reports will be part of your routine. By identifying trends and insights, you will refine targeting strategies and improve conversions. Managing budget allocation and bid strategies will also be essential to ensure efficient ad spend. Crafting compelling ad copies, extensions, and call-to-actions to boost engagement will be an integral part of your responsibilities. Collaborating with designers to enhance display and video ad creatives will help in creating impactful campaigns. You will work closely with account managers and marketing strategists to align campaigns with business objectives. Staying updated with the latest Google Ads trends, automation tools, and algorithm updates will be crucial to staying ahead in the digital advertising space. To excel in this role, you should have 1-3 years of hands-on experience managing Google Ads campaigns. A strong understanding of Google Ads bidding strategies, Quality Score, and audience targeting is necessary. Proficiency in Google Analytics, Google Tag Manager, and conversion tracking is also required. You should be able to analyze data, extract insights, and implement optimization strategies effectively. Basic knowledge of A/B testing, remarketing, and landing page optimization will be beneficial. Experience in performance marketing for D2C brands or e-commerce is a plus. Joining Expanse Digital will offer you the opportunity to be part of a top 100 startup in India, recognized for innovation and excellence. You will play a crucial role in scaling performance marketing campaigns for global brands in a growth-oriented culture. Working in a team that values creativity, experimentation, and analytics will allow you to thrive in a high-ownership, low-micromanagement work environment.,

As an experienced SEO and ASO Specialist, you will play a crucial role in developing and implementing comprehensive strategies to drive organic growth and enhance visibility across various web and app platforms. Using your expertise, you will conduct thorough keyword research, optimize website content, app titles, descriptions, and metadata to reach target audiences effectively. Your responsibilities will include analyzing performance metrics through tools such as Google Analytics, Search Console, and app store analytics to identify optimization opportunities. By implementing technical SEO best practices like site speed optimization, mobile-first strategies, and schema markup, you will ensure the continuous improvement of search engine rankings. Additionally, you will be tasked with optimizing app store assets such as screenshots, icons, and videos, as well as conducting A/B testing to improve conversion rates. Staying updated on algorithm updates, search trends, and competitor strategies will be essential to maintaining and enhancing rankings and visibility. Collaboration with content, product, design, and development teams is key to aligning SEO and ASO efforts with overall business objectives. You will also lead and mentor a team of specialists to foster growth, ensure high performance, and track KPIs effectively to measure the success of SEO and ASO initiatives. Your role will require a minimum of 5 years of expertise in SEO and ASO, with a strong analytical mindset to interpret data from various analytics platforms. Proficiency in technical SEO practices, creative optimization skills, and leadership abilities are crucial for success in this position. Prior experience in Edtech Companies will be preferred, along with a proactive approach to staying updated on industry trends and emerging technologies to maintain a competitive edge.,

Roles & Responsibilities ASO Executive Conduct keyword research to improve app visibility on Play Store and App Store Optimize app titles, descriptions, and metadata using relevant keywords Analyze competitors’ apps, keywords, and strategies Plan and update store creatives (icons, screenshots, preview videos) to boost conversion Track app rankings, installs, reviews, and other key ASO performance metrics Assist in A/B testing of app store creatives and copy Coordinate with design, marketing, and development teams for listing updates Monitor user reviews and ratings; suggest strategies for improvement Stay updated with the latest trends and algorithm changes in ASO