ASO Executive

Role Overview: As an ASO (App Store Optimization) Executive at Susamp Infotech, your primary responsibility will be to optimize mobile applications to enhance their visibility and ranking in various app stores. You will play a crucial role in conducting keyword research, analyzing app performance, and staying updated on industry trends. Collaboration with the marketing team to boost app visibility and writing compelling app descriptions will be key aspects of your daily tasks. Additionally, you will track app performance metrics, perform competitor analysis, and devise effective strategies to increase app downloads. Key Responsibilities: - Conduct keyword research to optimize mobile applications for better visibility and ranking in app stores - Analyze app performance metrics and monitor industry trends to make data-driven decisions - Write engaging app descriptions and metadata to attract users and improve app visibility - Collaborate with the marketing team to implement strategies that enhance app downloads - Track and report on app performance metrics to evaluate the success of optimization efforts - Perform competitor analysis to identify opportunities for improvement and growth - Implement ASO strategies to drive app downloads and improve app visibility Qualifications Required: - Experience with App Store Optimization (ASO), keyword research, and app store analytics - Excellent writing and editing skills for app descriptions and metadata - Strong analytical skills for performance tracking, competitor analysis, and trend monitoring - Understanding of digital marketing strategies, including SEO and content marketing - Ability to work collaboratively with cross-functional teams - Bachelor's degree in Marketing, Business, Communications, or a related field - Previous experience in mobile app marketing or a related role is a plus - Proficiency in data analysis tools and methodologies,