This is a full-time on-site role for an ASO (App Store Optimization) Executive based in Ahmedabad. The ASO Executive will be responsible for optimizing app store listings to improve app visibility and downloads on platforms such as the Apple App Store and Google Play. Day-to-day tasks include conducting keyword research, analyzing competitor performance, developing metadata strategies, creating compelling app descriptions, and monitoring performance metrics. The role also involves collaboration with the design and marketing teams for creative assets and promotional campaigns.

Qualifications

App Store Optimization (ASO), Keyword Research, Metadata Optimization, and Competitor Analysis
Content Development, Copywriting, and App Description Writing
Performance Tracking, Data Analysis, and Metrics Monitoring
Collaboration with Marketing Teams for Promotional Campaigns and Asset Creation
Basic understanding of Search Engine Optimization (SEO) and Digital Marketing
Strong analytical skills and attention to detail
Proficiency in tools such as Google Analytics, Sensor Tower, or App Annie
Bachelor's degree in Marketing, Communications, Business, or a related field preferred
Experience with Google, Apple & Meta Ads

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ASO Executive