2 - 7 years

3 - 8 Lacs

Posted:1 month ago| Platform: Naukri logo

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Work Mode

Remote

Job Type

Full Time

Job Description

Role & responsibilities

The Area Sales Manager (ASM) will be responsible for driving sales growth and market penetration of FMCG and OTC products within a defined geographical area. This role involves managing a team of sales representatives, ensuring distributor and retail channel efficiency, implementing promotional strategies, and achieving sales targets in line with the companys objectives.

Key Responsibilities:

1. Sales Strategy & Execution

Achieve monthly, quarterly, and annual sales targets for FMCG and OTC products.

Develop and execute area-wise sales plans in alignment with corporate goals.

Track market trends and competitor activities to identify growth opportunities.

Implement trade promotions, schemes, and product launches effectively.

2. Team Management

Recruit, train, and supervise a team of Sales Officers / Territory Sales Executives.

Monitor performance, provide coaching and set individual targets.

Conduct regular market visits and joint working with the sales team.

3. Distributor & Channel Management

Appoint and manage distributors, stockists, and sub-stockists in the assigned territory.

Ensure timely stock replenishment, order processing, and credit control.

4. Market Development

Strengthen presence in both traditional and modern trade channels.

Build relationships with key retailers and chemists for OTC product push.

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