Area Sales Manager

1. Franchise Development

• Identify, evaluate, and finalize potential franchise partners in targeted regions.
  
• Conduct market research to assess viable territories and potential locations.
  
• Develop and execute franchise recruitment strategies aligned with business expansion goals.
  
• Manage the entire franchise onboarding process from inquiry, evaluation, agreement signing, to store launch.
  
• Support franchisees in site selection, store design, layout, and compliance with brand standards.
  
• Coordinate with legal and finance teams for documentation, agreements, and franchise fee collections.
  

2. Operations Management

• Oversee day-to-day operations of existing franchise outlets to ensure brand and service excellence.
  
• Implement operational SOPs (Standard Operating Procedures) across all stores.
  
• Monitor key operational metrics such as sales performance, food cost, staff efficiency, and customer satisfaction.
  
• Conduct regular audits for quality, hygiene, and compliance with company standards.
  
• Guide franchise partners in manpower planning, training, and performance management.
  
• Ensure adherence to brand policies, promotional activities, and marketing guidelines.
  

3. Training & Support

• Develop and deliver training programs for franchise owners and store staff.
  
• Provide continuous operational and marketing support to franchise partners.
  
• Facilitate regular review meetings and share best practices across the franchise network.
  

4. Financial Performance

• Review and analyze franchise store P&L statements.
  
• Support franchisees in improving profitability through cost control and revenue enhancement initiatives.
  
• Track royalty payments, franchise fees, and ensure timely settlements.
  

5. Business Expansion & Strategy

• Contribute to the annual business plan and expansion roadmap.
  
• Identify opportunities for new formats, new product launches, or regional adaptation.
  
• Collaborate with the marketing team for regional campaigns and promotions.
  
• Build strong relationships with vendors, landlords, and local authorities for smooth operations.
  

6. Reporting & Coordination

• Provide regular reports on franchise performance, expansion pipeline, and operational challenges.
  
• Liaise between the corporate team and franchise partners for consistent communication and alignment.
  
• Ensure that brand reputation and customer experience remain uniform across all outlets.