Area Sales Manager - West Bengal

Job Title: Area Sales ManagerLocation: Kolkata, WBCoverage:Company:Joining:Compensation:Role Overviewhigh-impact Area Sales ManagerBuild AvyahCorp’s presence across Gujarat, starting with Ahmedabad and key citiesAppoint, onboard, and manage a strong network of distributorsDrive numeric and weighted distribution with consistent market placementOpen top outlets, premium stores, and high-potential accountsSales & Business GrowthAchieve primary and secondary sales targets across the regionEnsure correct pricing, schemes, and product availability in the marketDrive repeat orders and velocity at the outlet levelTeam Building & ManagementRecruit, train, and manage a team of Sales ExecutivesSet beat plans, targets, and daily execution disciplineCoach the team on selling, visibility, and outlet expansionMarket Execution & VisibilityEnsure effective POSM placement, displays, and shelf presencePlan and execute product sampling with promotersParticipate in key trade events, local activations, and exhibitionsInventory, Cash Flow & OperationsManage distributor inventory to ensure optimum stock levelsDrive timely collections and healthy cash flow from distributorsEnsure credit discipline and minimal outstandingReporting & FeedbackTrack sales performance, distributor health, and market coverageShare competitor insights, pricing trends, and retailer feedbackCoordinate closely with the leadership team for strategic executionCandidate Profile5–10 years of FMCG sales experience (Food / Snacks preferred)Proven experience in distributor appointment and market expansionStrong understanding of the WB market dynamicsExperience in building and managing sales teamsResult-oriented, hands-on, and comfortable with travelExcellent communication, negotiation, and execution skillsWhy Join AvyahCorp?Opportunity to build a large FMCG companyHigh ownership, visibility, and impact on business growthFast-growing company with ambitious expansion plansFreedom to execute, build teams, and shape the region