Area Sales Manager - West Bengal

Location:

Key Responsibilities:

1. Sales & Distribution Management
   Handle dealers and distributors in the assigned area. Manage and strengthen the distribution network for smooth product availability. Achieve monthly, quarterly, and yearly sales targets.
2. Business Growth & Market Development
   Expand business by appointing new distributors and dealers where required. Identify new opportunities for growth and develop the territory accordingly. Plan and execute promotional and market communication activities.
3. Channel Partner Management
   Train, guide, and motivate distributors and dealers to increase sales. Act as a trusted advisor for channel partners by providing timely feedback and support. Build long-term, strong relationships with distributors, retailers, and influencers.
4. Market Knowledge & Strategy
   Stay updated with market trends, competitor activities, and customer needs. Anticipate future market changes and prepare strategies accordingly. Support company strategy by aligning ground-level execution with business goals.
5. Team & Performance Development
   Identify strengths and weaknesses of the sales team and channel partners. Provide training and feedback for continuous improvement. Develop the team to perform for both current and future business needs.
6. Reporting & Financial Understanding
   Monitor sales data, analyze performance, and prepare reports. Understand financial aspects related to sales, including revenue, profit, and expenses. Contribute to improving profitability by efficient sales planning and execution.

Candidate Profile:

• Must be from the

  Electrical Industry

  with strong knowledge of

  Switches, LED, MCB, or Fans

  .
• Minimum

  5 - 10 years of experience

  in sales and distribution management.
• Proven track record of handling

  dealers and distributors

  successfully.
• Strong understanding of

  market trends, competitors, and channel partner management

  .
• Excellent

  communication, negotiation, and leadership skills

  .
• Ability to

  achieve sales targets

  and expand business in new markets.
• Graduate/MBA preferred, with good knowledge of

  financial aspects related to sales

  .