Area Sales Manager

Job Description

Upanal CNC Pvt Ltd is looking for a result-oriented and strategic Area Sales Manager with 4 to 8 years of experience in the metal forming machinery industry. The role involves managing regional sales operations, leading a sales team, developing new business, and expanding market share for products such as press brakes, shearing machines, bending/forming equipment, and automation solutions. This is a leadership role suited for professionals with strong technical and commercial acumen in capital equipment sales. Key Responsibilities: • Manage sales operations across an assigned region for metal forming solutions. •Develop and execute territory-wise sales plans aligned with company goals. • Lead customer acquisition through cold calls, networking, industrial visits, and referrals. • Lead a team of Sales Engineers, providing guidance, training, and performance monitoring •Handle end-to-end key account management including technical presentations, proposal preparation, negotiations, and contract finalization. •Collaborate with application and service teams to ensure seamless order fulfillment and post-sales support. •Track competitor activity and provide actionable market insights to senior management. •Ensure timely collection of payments and resolve outstanding commercial issues. • Submit accurate forecasts, activity reports, and market feedback regularly. •Participate in trade shows, soft skills/technical training, marketing campaigns and product launches when required. Job Requirements: •4 to8 years of experience in technical sales of metal forming equipment. •Proven experience in managing territories, customer portfolios, and sales teams. •Strong understanding of press brake, shearing, punching, and forming machine technologies. •Demonstrated success in achieving sales targets and expanding business in competitive markets. •Exceptional communication, leadership, and negotiation skills. • Must be open to frequent travel across the assigned region. •Must hold a valid Passport and driving license. • If Required should be ready for relocation. Job Skills: •Strategic sales planning and execution •Team leadership and mentoring • In-depth knowledge of metal forming processes and applications • Proficiency in MS Office and CRM systems • Strong analytical and problem-solving skills •Presentation, forecasting, and key account handling skills