Area Sales Manager

Roles Responsibilities: -

1. Sales Business Development

• Drive sales targets for all EBO stores within the area(based on role mention the count).
• Analyze business performance and identify growth opportunities.
• Develop and execute area-specific sales strategies and promotional activities.
• Monitor key KPIs – LFL growth, ATV, conversion ratio, stock turns, etc.

2. Store Operations Standards

• Ensure adherence to SOPs across all EBO stores.
• Maintain high visual merchandising standards as per brand guidelines.
• Ensure smooth execution of new store launches, events, and campaigns.
• Monitor shrinkage and implement loss-prevention measures.

3. Team Management Development

• Recruit, train, and motivate Store Managers and store staff.
• Conduct regular performance reviews, coaching, and mentoring.
• Ensure manpower productivity, discipline, and compliance with HR policies.

4. Inventory Supply Chain

• Monitor stock levels and ensure timely replenishment.
• Review sell-through, aging stock, and coordinate with merchandising team.
• Optimize inventory to balance availability and minimize dead stock.

5. Customer Experience

• Drive customer-centric culture across all stores.
• Monitor NPS / customer feedback and implement improvements.
• Ensure after-sales service and grievance redressal is managed efficiently.

6. Reporting Coordination

• Prepare and present periodic business reviews for management.
• Liaise with Marketing, VM, and HR for cross-functional alignment.
• Provide insights on market trends, competition, and consumer behavior.

Key Requirements:

• Graduate/Postgraduate.
• 6–10 years of experience in Retail Sales Operations (EBO format preferred).
• Strong understanding of retail KPIs, merchandising, and store operations.
• Excellent leadership, communication, and people management skills.
• Ability to work in a fast-paced environment with multiple store handling.
• Proficiency in MS Office and familiarity with retail POS/ERP systems.

Key Competencies:

• Business result orientation.
• Strong analytical and problem-solving skills.
• Team leadership talent development.
• Customer focus service orientation.
• Execution excellence with attention to detail.