Area Sales Manager

Job Description

We are looking for two dynamic and result-oriented Area Sales Managers with extensive experience in retail sales , preferably in the cement or building materials sector . The incumbent will be responsible for managing end-to-end sales operations, expanding market presence, and developing a robust dealer network within the assigned territory. Job Locations & Territory Coverage: 1. Lower Assam 1 Base Location Preferred: Goalpara/Bongaigaon Coverage: Goalpara, Bongaigaon, Kokrajhar, Dhubri, Mankachar 2. Lower Assam 2 Base Location Preferred: Nalbari/Barpeta Coverage: Nalbari, Barpeta, Bajali, Baksa, Chirang Role & responsibilities Sales & Market Development: Achieve monthly, quarterly, and annual sales targets for the designated territory. Drive product penetration in untapped markets and expand the dealer footprint. Channel Management: Identify, appoint, and nurture dealers and distributors. Ensure optimal product availability and visibility at retail touchpoints. Customer Engagement: Build and maintain strong relationships with dealers, retailers, contractors, and influencers. Conduct regular market visits to monitor channel health and gather on-ground insights. Market Intelligence: Track competitor activities, pricing trends, and customer preferences. Provide actionable feedback to management for strategic decisions. Sales Operations: Coordinate with supply chain and logistics teams for timely delivery. Monitor credit and collections to ensure healthy working capital management. Preferred candidate profile Minimum 1215 years of experience in hardcore retail/channel sales , preferably in the cement, construction materials, or FMCG sector . Strong leadership and interpersonal skills with the ability to lead field teams (if applicable). Sound understanding of the Lower Assam market with an existing dealer/retailer network. Willingness to travel extensively within the assigned geography. Strong analytical, negotiation, and communication skills.