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3M India
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Area Sales Manager

Area Sales Manager

3M India

3 - 7 years

6 - 11 Lacs

ahmedabad

Posted:Just now| Platform:

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Skills Required

training ehs data analysis sales analytical market intelligence fmcg merchandising continuous improvement auditing

Work Mode

Work from Office

Job Type

Full Time

Job Description

1. Sales

POS achievement as per targets
Grow above Macro; drive store level shares; grow faster than category
Achieve MT / product level market share objectives

2. Opportunity identification

Opportunity Identification by Store, Chain, Area: SKU, Product, Share of Shelf, Planogram, Sales Call, Merchandising in store, team efficiency
Plug Gaps systemically with KAMs on Product- availability/linking of key articles, ARS streamlining
SKU/Chain/Store opportunity identification through POS Data analysis
Asset effectiveness- Pre vs Post analysis-sample stores-for actions/learnings to replicate

3. Planning

Planning: Execution of elements- Planning of SOG elements to executed to drive growth/objectives
Planning: Store Growth Plans (Top Stores)
Monthly store wise target & focus SKU (Sources of Growth) planning
Monthly execution element planning to achieve the POS targets
Plan Account led initiatives in the area to lead & drive growth at region/ area / store level
Prepares PJP for the Quarter & ensures roll out monthly

4. Operations: Execution

Daily POS verification & action plan by store (tracked stores) for the day
Regional team of Chain: Monthly connect: to drive months / quarters execution plan and review them periodically
Top Stores- Monthly connect to achieve the execution & POS objectives
Instore visibility plans for the month to aligned with store/region to be executed
Drive execution elements & POS in direct non-covered stores: through Regional/Store teams
Ensure fair share of shelf for 3M range is achieved in their area/store/chain
Ensure TOT assets are executed by Stores / Chains
Audit the execution plan of the team and take corrective actions

4. Market intelligence/Shopper behavior

Store vs Cat Vs 3M performance in the region / area
Shopper buying behavior / preferences in the region/area / store & by chain
Monthly programs or SOG (sources of growth): whats working / whats notAnd suggestions to improve performance

5. Training

Frontline/Supervisors/OE or SPOC- training on issues handling/ capability building to make them work efficiently as per expected behavioral traits
Products/category- training on expected store executions- elements/priorities/Sharing on learnings from analysis
Review Manpower efficiency, store execution (elements- quality/qty)- share improvement suggestion to frontline-get executed

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