Area Sales Manager - FMCG

Role Overview

The Area Sales Manager will be responsible for spearheading sales growth and distribution expansion of Boche Tea across the Central Kerala market. The role involves managing distributor relationships, developing retail networks, and achieving sales and visibility targets in Thrissur, Palakkad, Malappuram, and Ernakulam. The candidate will ensure strong market penetration, effective trade execution, and consistent brand presence across both urban and semi-urban outlets.

Key Responsibilities

• Drive primary and secondary sales to meet business targets across the assigned territory.
• Identify, appoint, and manage distributors and stockists to strengthen supply chain efficiency.
• Enhance retail penetration by expanding outlet coverage across modern trade, general trade, and Horeca segments.
• Implement trade promotions, merchandising, and visibility activities to increase brand recall.
• Develop strong relationships with channel partners, retailers, and key accounts.
• Track competitor activities and provide actionable market intelligence to the management team.
• Ensure timely collections, credit control, and adherence to company financial guidelines.
• Plan and execute market development programs, consumer activations, and brand-building activities.
• Submit regular sales reports, market insights, and forecasts to management.
• Mentor and motivate field sales executives (if applicable) to achieve productivity goals.

Key Performance Indicators (KPIs)

• Achievement of monthly/quarterly sales targets.
• Expansion of distribution footprint across Central Kerala.
• Increase in active outlets and market share.
• Execution of brand visibility and promotion plans.
• Timely and accurate reporting.

Qualifications & Experience

• Graduate / Postgraduate in Marketing, Business, or related field.
• 4–7 years of FMCG sales experience (tea/beverages preferred).
• Proven expertise in handling distribution and retail networks.
• Strong market knowledge of Thrissur, Palakkad, Malappuram, and Ernakulam.
• Good command of MS Office (Excel, Word, PowerPoint) and sales MIS tools.
• Strong negotiation and leadership skills.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Food provided
• Provident Fund

Work Location: In person