About the Company: Boche Tea is a rapidly growing premium tea brand, committed to delivering high-quality, aromatic tea blends across India. As part of our expansion strategy, we are looking for dynamic and result-oriented professionals to strengthen our presence in North and South Kerala. Job Purpose: To manage and drive secondary and primary sales across the assigned region. The Area Sales Manager will be responsible for achieving sales targets, managing distributor relationships, building the retail network, and leading a team of sales officers or representatives. Key Responsibilities: Drive primary and secondary sales in the designated territory. Appoint, manage, and develop distributors/dealers to ensure coverage and product availability. Develop and execute area-specific sales strategies to meet monthly, quarterly, and annual sales targets. Ensure strong in-market execution and visibility of Boche Tea products. Regularly visit market and retail outlets to track competitor activities and maintain customer relationships. Analyze market trends, customer needs, and competitor performance to identify new opportunities. Lead and motivate the sales team to achieve performance goals. Ensure compliance with company policies and reporting standards. Candidate Requirements: Experience: Minimum 4–5 years of proven sales experience in the FMCG industry (preferably in tea or coffee segments ), with a strong understanding of regional market dynamics. Education: Graduate in any discipline. MBA preferred. Age: Below 45 years. Location Knowledge: Must be familiar with North or South Kerala markets. Skills: Strong negotiation and communication skills Team management and leadership ability Distributor and retail channel development Proactive and self-motivated attitude Proficiency in MS Office and sales reporting tools Language Proficiency: Malayalam and English (mandatory); Hindi is an added advantage. Job Types: Full-time, Permanent Pay: ₹45,000.00 - ₹60,000.00 per month Benefits: Food provided Education: Bachelor's (Preferred) Experience: FMCG Sales: 5 years (Required) Work Location: In person

Job Summary We are seeking a dynamic and experienced Senior HR Executive to join our HR team. The ideal candidate will support the development and implementation of HR initiatives, provide administrative and strategic HR support, and ensure compliance with internal policies and statutory requirements. This role requires a proactive individual with excellent interpersonal skills, strong HR operational knowledge, and a keen sense of organizational culture. Key Responsibilities Recruitment & Onboarding: Manage end-to-end recruitment process including job posting, screening, interviewing, and selection. Coordinate onboarding, induction, and documentation for new hires. Employee Relations & Engagement: Act as a point of contact for employee concerns and grievances; support resolution in alignment with company policies. Organize employee engagement activities and initiatives to foster a positive workplace culture. HR Operations & Compliance: Maintain and update employee records in HRIS. Ensure adherence to labour laws, PF/ESI/Gratuity, and other statutory compliance applicable in Kerala and other operational regions. Coordinate with legal teams and external agencies for compliance audits and HR-related cases. Performance Management: Support the implementation of performance appraisal systems and track performance metrics. Assist in setting KRAs/KPIs and performance improvement plans (PIPs). Training & Development: Identify training needs in consultation with department heads. Coordinate and document internal/external training programs. HR Reporting & Analytics: Generate HR reports for management – attrition, headcount, leave, compliance, etc. Analyze HR data to assist in strategic decision-making. Key Skills & Competencies Sound knowledge of HR policies, labour laws, and HR best practices Excellent communication and interpersonal skills Proficient in HR software (HRMS/HRIS) and MS Office tools Strong organizational and time management abilities Discretion and ethical judgment in handling confidential information Qualifications & Experience Bachelor’s/Master’s Degree in Human Resources / Business Administration / related field 3–6 years of relevant HR experience, preferably in a multi-unit or retail/group company Experience in managing statutory compliance in Kerala and other states is a plus Proficiency in English and Malayalam is desirable Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹30,000.00 per month Benefits: Provident Fund Work Location: In person

About the Company: Boche Tea is a rapidly growing premium tea brand, committed to delivering high-quality, aromatic tea blends across India. As part of our expansion strategy, we are looking for dynamic and result-oriented professionals to strengthen our presence in North and South Kerala. Job Purpose: To manage and drive secondary and primary sales across the assigned region. The Area Sales Manager will be responsible for achieving sales targets, managing distributor relationships, building the retail network, and leading a team of sales officers or representatives. Key Responsibilities: Drive primary and secondary sales in the designated territory. Appoint, manage, and develop distributors/dealers to ensure coverage and product availability. Develop and execute area-specific sales strategies to meet monthly, quarterly, and annual sales targets. Ensure strong in-market execution and visibility of Boche Tea products. Regularly visit market and retail outlets to track competitor activities and maintain customer relationships. Analyze market trends, customer needs, and competitor performance to identify new opportunities. Lead and motivate the sales team to achieve performance goals. Ensure compliance with company policies and reporting standards. Candidate Requirements: Experience: Minimum 4–5 years of proven sales experience in the FMCG industry (preferably in tea or coffee segments ), with a strong understanding of regional market dynamics. Education: Graduate in any discipline. MBA preferred. Age: Below 45 years. Location Knowledge: Must be familiar with North or South Kerala markets. Skills: Strong negotiation and communication skills Team management and leadership ability Distributor and retail channel development Proactive and self-motivated attitude Proficiency in MS Office and sales reporting tools Language Proficiency: Malayalam and English (mandatory); Hindi is an added advantage. Job Types: Full-time, Permanent Pay: ₹40,000.00 - ₹70,000.00 per month Benefits: Provident Fund Work Location: In person

About the Company: Boche Tea is a rapidly growing premium tea brand, committed to delivering high-quality, aromatic tea blends across India. As part of our expansion strategy, we are looking for dynamic and result-oriented professionals to strengthen our presence in North and South Kerala. Job Purpose: To manage and drive secondary and primary sales across the assigned region. The Area Sales Manager will be responsible for achieving sales targets, managing distributor relationships, building the retail network, and leading a team of sales officers or representatives. Key Responsibilities: Drive primary and secondary sales in the designated territory. Appoint, manage, and develop distributors/dealers to ensure coverage and product availability. Develop and execute area-specific sales strategies to meet monthly, quarterly, and annual sales targets. Ensure strong in-market execution and visibility of Boche Tea products. Regularly visit market and retail outlets to track competitor activities and maintain customer relationships. Analyze market trends, customer needs, and competitor performance to identify new opportunities. Lead and motivate the sales team to achieve performance goals. Ensure compliance with company policies and reporting standards. Candidate Requirements: Experience: Minimum 4–5 years of proven sales experience in the FMCG industry (preferably in tea or coffee segments ), with a strong understanding of regional market dynamics. Education: Graduate in any discipline. MBA preferred. Age: Below 45 years. Location Knowledge: Must be familiar with North or South Kerala markets. Skills: Strong negotiation and communication skills Team management and leadership ability Distributor and retail channel development Proactive and self-motivated attitude Proficiency in MS Office and sales reporting tools Language Proficiency: Malayalam and English (mandatory); Hindi is an added advantage. Job Types: Full-time, Permanent Pay: ₹45,000.00 - ₹65,000.00 per month Benefits: Provident Fund

Job Title: Sales and Marketing Manager Brand: Boche Brahmi Tea Location: Kerala (Headquartered) Employment Type: Full-Time Experience Required: 8+ years (Tea sector experience mandatory) Job Summary: Boche Brahmi Tea is seeking a dynamic and experienced Sales and Marketing Manager to lead and expand its market presence across Kerala and beyond. The ideal candidate will have a strong background in the tea industry, proven expertise in distributor management, and a successful track record in designing and executing large-scale marketing campaigns. Candidates with experience in international markets will have an added advantage. Key Responsibilities: Develop and implement sales strategies to increase brand presence and achieve revenue targets across Kerala. Build and manage an efficient distributor network, ensuring smooth logistics, sales planning, and coverage. Design, plan, and execute promotional activities and marketing campaigns across both traditional and digital platforms. Lead a team of field sales representatives, ensuring performance tracking, coaching, and motivation. Establish and maintain strong relationships with channel partners, retailers, and key stakeholders. Conduct market research and competitor analysis to identify opportunities for growth and innovation. Coordinate with the production and supply chain teams to ensure demand forecasting and inventory management. Represent the brand at trade shows, expos, and other marketing events, both domestic and international. Monitor ROI on marketing activities and provide regular reports to senior management. Required Qualifications: Bachelor's or Master's degree in Marketing, Business Administration, or a related field. Minimum 8 years of experience in the tea sector, with a proven track record in sales and marketing leadership roles. In-depth knowledge of the Kerala FMCG market, especially tea product distribution and retailing. Strong expertise in distributor and sales team management. Hands-on experience running successful promotional activities and marketing campaigns at scale. Familiarity with digital marketing tools and CRM systems. Excellent communication, negotiation, and leadership skills. High energy, creativity, and ability to thrive in a fast-paced environment. Experience in managing or expanding into international markets will be considered a significant plus. Desirable Attributes: Passionate about health-focused beverages and herbal products. Ability to think strategically while maintaining strong attention to operational details. Entrepreneurial mindset with a proactive approach to business development. Job Types: Full-time, Permanent Benefits: Provident Fund Work Location: In person