Area Sales Manager / Business Development Manager

Role Overview

As an Area Sales Manager/ Business Development Manager, you will be responsible for driving sales, distribution, and market expansion of RIO products across Navi Mumbai. You will lead a team of 10-12 salespeople, onboard and manage distributors and ensure RIO products are available in maximum retail outlets.

Key Responsibilities

Sales & Market Expansion:

• Achieve sales targets for Navi Mumbai by driving primary and secondary sales.
• Set up distribution networks by appointing and managing new distributors in key areas.
• Ensure strong numeric and weighted distribution across General Trade (GT), Modern Trade (MT), and Key Accounts.
• Develop and execute a territory sales plan, ensuring strong market penetration.
• Drive sales volume growth, new outlet expansion, and brand visibility in retail stores.

Team Leadership & Performance Management:

• Lead, mentor and motivate a team of 10-12 sales representatives to maximize productivity.
• Conduct weekly and monthly performance reviews to track achievements and course-correct if needed.
• Drive a high-performance sales culture through training, on-field coaching and performance incentives.

Distributor & Retailer Management:

• Identify, appoint and manage distributors to ensure efficient sales and supply chain operations.
• Maintain strong relationships with distributors, retailers and key stakeholders to ensure RIOs market leadership.
• Ensure distributors have the right stock levels, optimal working capital and adherence to company policies.
• Develop and execute trade promotions to drive retailer engagement and sales growth.

Execution & Market Intelligence:

• Ensure 100% visibility, availability, and penetration of RIO products in retail outlets.
• Monitor competition activities, pricing strategies, and market trends, providing actionable insights.
• Work closely with the marketing team to implement brand activations, in-store promotions, and merchandising strategies.
• Maintain accurate sales forecasting, reporting and market data to support business growth.

Qualifications

• Bachelors or Masters degree in Commerce, Business Administration, Markeing or related field.
• 8-10 years of experience in FMCG General Trade sales, preferably in the beverage industry with a proven track record of success.

Skills & Competencies

• Proven experience in team management, distributor handling, and retail expansion.
• Strong networking skills with a track record of setting up new distribution channels.
• Ability to drive aggressive sales targets and achieve high growth in competitive markets.
• Strong analytical and problem-solving skills to optimize sales execution.
• Proficiency in MS Excel, Sales CRM, and reporting tools.

Compensation & Benefits

• Competitive fixed salary + lucrative performance-based incentives.
• Opportunity to work in a high-growth, fast-paced beverage brand with strong expansion plans.
• Career growth opportunities based on performance.
• Company benefits as per policy.

Why Join Us? At RIO InnoBev, we are passionate about creating unique and value-for-money products that energize and celebrate life. As an Area Sales Manager / Business Development Manager for General Trade, you will play a crucial role in driving our growth and expanding our reach across Navi Mumbai region.