Area Sales Manager (B2C)

Job Description: Roles & Responsibilities Meet or exceed monthly / quarterly / annual sales targets for construction chemicals products (e.g. waterproofing, tile adhesives, sealants, concrete admixtures, protective coatings, etc.). Identify, pursue, and close new project opportunities in the building, infrastructure, residential, commercial project sectors. Develop and maintain relationships with key stakeholders: contractors, builders, architects, consultants, project owners. Understand specifications for construction chemical products; work with technical / R&D teams to ensure product solutions align with project requirements. Prepare sales forecasts & reports; monitor market trends, competitor activities; give feedback to management to refine product & sales strategies. Manage channel partners / distributor network where applicable; ensure stock availability, visibility, and promotion of products. Conduct field visits, inspect sites, and provide sales support to ensure product usage / application quality. Organize product launches, trainings, & demos for customers / applicators / dealers to increase product adoption. Negotiate pricing, contracts & deals as per company policy to maximize margin without compromising relationships. Work closely with internal departments (logistics, technical service, quality) to ensure customer satisfaction and timely delivery. Qualifications / SkillsBachelor’s degree in Chemistry, Chemical Engineering, Civil Engineering, or related field. MBA in Marketing is a plus. Experience: Typically 5-10 years in sales in construction chemicals / building materials / related industrial chemicals; at least 3-5 years in project sales or key account management preferred. Strong technical understanding of construction chemical products, construction industry practices, ability to read & understand project specifications. Excellent communication, negotiation, presentation skills. Good network within Mumbai / Maharashtra in construction / projects sector. Self-motivated, result-oriented, ability to work under pressure, meet deadlines. Willingness to travel frequently within assigned territory / project sites. Knowledge of MS Office; ability to use CRM tools, prepare reports and forecasts. ReportingReports to: Regional Sales Manager / State Head or Head - Projects Manages: May have a small team of sales executives or territory sales representatives under him/her depending on seniority. Key Performance Indicators (KPIs)Achievement of sales targets (volume & revenue) New project wins / order value from new clients Retention and growth of existing accounts Profit margin / discounts given vs target Timeliness of collections / receivables Market share growth in assigned territory Customer satisfaction / repeat business Reporting to DGM- Sales