Area Sales Manager (ASM)

Job Description: Area Sales Manager (UP, West Bengal & Assam)

Designation: Area Sales Manager (ASM)
Department: Sales
Base Location (Job Location): Nangloi, Delhi – Corporate Office
Travel Requirement: 90% Field Travelling Across Uttar Pradesh, West Bengal & Assam
Company: Petro Industech Pvt. Ltd.

Role Overview

The Area Sales Manager will be responsible for driving sales growth, building and managing channel partners, and expanding Petro Industech’s market presence across UP, West Bengal & Assam.
This role requires extensive travelling (90%), strong field execution, and deep understanding of distributor-retailer networks.

Key Responsibilities1. Sales & Revenue

• Achieve monthly, quarterly, and annual sales targets.
• Ensure product penetration and dealer coverage across all assigned states.
• Increase repeat orders and manage sales forecasting.

2. Dealer / Distributor Management

• Identify and appoint new distributors in key cities of UP, WB & Assam.
• Maintain strong relationships and support channel partners with stock planning.
• Resolve disputes, improve service levels, and ensure smooth order flow.

3. Field Activities (90% Travel)

• 20–22 days of market travel every month.
• Daily retailer visits, market surveys, plumber/contractor meetups.
• Regular visits to high-potential districts and remote markets.
• Conduct product demos and promote new launches.

4. Market Intelligence

• Track competitor products, pricing, schemes, and market trends.
• Submit field feedback to management for strategic decision making.

5. Coordination & Reporting

• Coordinate with Telecalling, Inside Sales, Dispatch & Accounts teams.
• Maintain daily sales report (DSR), tour plan, and MIS reports.
• Follow company SOPs for distributor documentation and monthly reviews.

Eligibility CriteriaEducation

• Graduate

Experience

• 2–7 years of experience in channel sales in:

✔ Sanitaryware
✔ Bathroom Accessories✔ Hardware & Fittings✔ Building Material Industry

Skills

• Strong communication & negotiation skills.
• Must be comfortable with 90% travelling.
• Good knowledge of dealer-distributor network.
• Proficiency in Excel, mobile CRM, WhatsApp communication, reporting.

Benefits

• Competitive salary + Monthly Incentives.
• TA/DA as per company policy.
• Growth opportunity to State Head / Regional Head roles.
• Training support from Delhi corporate office.

Key Cities Covered

UP: Lucknow, Kanpur, Varanasi, Gorakhpur, Jhansi, Noida, Meerut, Agra, Bareilly, Prayagraj, etc.
West Bengal: Kolkata, Howrah, Siliguri, Bardhaman, Durgapur, Asansol, Malda, etc.
Assam: Guwahati, Silchar, Dibrugarh, Tinsukia, Jorhat, Tezpur, etc.

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Cell phone reimbursement
• Provident Fund