Area Sales Manager (ASM)

Job Description

Job Title: Area Sales Manager (ASM) Department: SME Hierarchy Level: Managerial Gender Preference: Male Pay Structure: 4 - 8 LPA JOB BRIEF We are currently seeking a dynamic and results-driven Area Sales Manager with a strong background in finance and banking to join our esteemed organization. The ideal candidate should possess a minimum of 2+ years of experience in Cash Credit limit (CC), Overdrafts limit (OD), and Term Loans limit, along with at least 5 years of experience in Marketing and an additional 2 years of experience in team management. The Area Sales Manager will play a critical role in driving sales growth, building and maintaining client relationships, and leading a team of sales professionals. PRIMARY RESPONSIBILITY Sales Management:  Develop and implement strategic sales plans to achieve and exceed sales targets for Cash Credit limit (CC), Overdrafts limit (OD), and Term Loans limit products in the assigned area.  Generate leads from Open market sourcing.  Identify and explore new business opportunities to expand the customer base and increase revenue.  Monitor sales performance and provide regular reports to senior management on sales achievements, market trends, and competitor activities.  Conduct market research to identify customer needs and preferences, and tailor sales strategies accordingly. Team Leadership:  Lead and manage a team of sales executives, providing guidance, support, and motivation to ensure the team's success.  Conduct regular performance evaluations, identify training needs, and provide coaching to enhance the team's productivity and skills.  Foster a collaborative and positive work environment, encouraging teamwork and a customer-centric approach. Client Relationship Management:  Cultivate strong relationships with key clients and stakeholders in the region, understanding their requirements and providing excellent customer service.  Resolve customer complaints and issues promptly, ensuring high levels of customer satisfaction.  Identify opportunities for cross-selling and upselling banking and financial products to existing clients. Marketing and Promotions:  Leverage the candidate's 5+ years of experience in Marketing to devise effective promotional strategies and campaigns to drive product awareness and market penetration.  Collaborate with the marketing team to develop creative marketing materials and initiatives. Qualifications and Skills:  MBA (Master of Business Administration) and CA (Chartered Accountant) qualifications are mandatory.  A minimum of 2 years of experience in Cash Credit limit (CC), Overdrafts limit (OD), and Term Loans limit is required.  At least 5 years of experience in Marketing within the finance or banking industry.  Proven track record of successfully leading and managing a sales team.  Strong business acumen and understanding of financial products and services.  Excellent communication, negotiation, and interpersonal skills.  Must possess a valid driving license and own a 2-wheeler for daily commuting. Job Types: Full-time, Permanent Pay: Up to ₹65,000.00 per month Benefits: Health insurance Paid sick time Provident Fund Schedule: Morning shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person