Area Sales Executive

1. Sales Target Achievement

• Achieve assigned 

  sales targets

   and ensure continuous tracking of 

  Target vs Achievement

  .
• Ensure 

  Primary vs Secondary sales contribution of minimum 60%

  , as defined by HO.
• Analyze gaps and take corrective actions to improve sales performance.

2. Call Productivity & Market Feedback

• Ensure 

  minimum 20 compulsory productive calls per day

  , as mandated by Head Office.
• Collect, review, and submit 

  feedback of all 20 calls

   through the prescribed system or format.
• Monitor field effectiveness through market visits and data validation.

3. Distributor Closing Stock Responsibility

• Ensure 

  accurate Distributor Closing Stock reporting (mandatory)

   on a daily / periodic basis.
• Validate stock data shared by distributors to avoid mismatch or discrepancies.

4. Stock Monitoring & Movement (Depot Level)

• Monitor 

  stock levels and stock movement at Depot level

  .
• Coordinate with depot, distributors, and HO to ensure timely replenishment and liquidation.
• Prevent overstocking, stock-outs, and expiry-related losses.

5. Distributor Appointment & Area Expansion

• Open new distributors

   in vacant or potential areas as per company expansion plans.
• Ensure proper onboarding, documentation, and initial business ramp-up.

6. Outlet Data Accuracy & Validation

• Ensure 

  daily outlet data correction and validation

   from the team.
• Take ownership of data accuracy uploaded by TSIs in the system.
• Ensure zero tolerance for fake, duplicate, or incorrect outlet entries.

7. Journey Plan Management (Field Assist App)

• Review and approve the 

  Journey Plan of TSIs (Territory Sales In-charge)

  .
• Create, upload, and maintain own 

  Permanent Journey Plan (PJP)

   in the 

  Field Assist app

  .
• Ensure discipline and adherence to approved PJPs.

8. Issue & Complaint Resolution

• Handle and resolve issues and complaints related to:
• Distributors
• Retailers
• Customers
• Super Stockists
• Ensure timely escalation and closure to maintain strong trade relationships.

9. Reporting & Corporate Coordination

• Submit 

  timely and accurate reports

   to Corporate Office in the required format.
• Share market updates, sales insights, stock status, and execution feedback.
• Ensure compliance with all HO reporting timelines and standards.

10. Route Sampling & Stock Rotation

• Ensure 

  route sampling and stock rotation activities

   are executed by TSIs during market visits.
• Monitor execution through joint working and field reviews.
• Ensure FIFO (First In, First Out) discipline in the market.