Area Manager Sales

Role Overview

The Area Sales Manager (ASM) is responsible for leading and managing the sales operations within a defined geographic region. This role focuses on achieving sales targets, expanding market presence, managing distributor networks, and ensuring effective coordination between field sales teams, marketing, and supply chain. The ASM serves as the key link between the company’s strategic sales goals and on-ground execution.

2. Key ResponsibilitiesA. Sales Planning & Target Achievement

• Develop, implement, and monitor monthly and quarterly sales plans for the assigned area.
• Ensure achievement of primary, secondary, and tertiary sales targets.
• Track performance against set goals and implement corrective measures to bridge shortfalls.

B. Market Development & Distribution Expansion

• Identify new markets, potential distributors, and retail channels.
• Strengthen distribution reach and ensure product availability in all target outlets.
• Conduct territory mapping and route optimization for sales teams.
• Maintain and grow relationships with distributors, wholesalers, and key retailers.

C. Team Management

• Hiring sales team in different areas as per requirement.
• Lead, motivate, and monitor Sales Officers and Field Executives under the assigned region.
• Conduct regular performance reviews, market visits, and on-field training sessions.
• Ensure adherence to company sales policies, reporting formats, and discipline standards.

D. Coordination with Other Departments

• Work closely with Marketing for campaign implementation, branding, and promotional activities.
• Coordinate with Warehouse and Supply Chain to maintain sufficient stock levels and timely dispatches.
• Liaise with Accounts for distributor payments, claims, and outstanding reconciliations.

E. Reporting & MIS

• Submit daily, weekly, and monthly sales reports to the Zonal or National Sales Head.
• Analyze market trends, competitor activities, and pricing strategies.
• Maintain sales dashboards and update management on area performance.

F. Branding & Promotion Support

• Ensure execution of all marketing and branding activities at the outlet level.
• Oversee product displays, visibility drives, and implementation of seasonal offers.
• Ensure uniformity in product positioning and promotional messaging across the region.

3. Required Skills & Competencies

• Strong leadership and people management skills.
• In-depth understanding of FMCG distribution and sales operations.
• Excellent communication, negotiation, and analytical abilities.
• Proficiency in MS Excel and CRM/Sales management tools.
• Strategic thinker with a hands-on approach to execution.

4. Qualifications & Experience

• Education: Graduate in Business/Marketing; MBA preferred.
• Experience: Minimum 5–8 years in FMCG sales, with at least 2 years in a managerial or territory leadership role.
• Language: Fluency in English and regional language(s).
• Other: Willingness to travel extensively within assigned areas.

5. Key Performance Indicators (KPIs)

• Sales growth vs. targets (primary & secondary).
• Outlet coverage and new outlet addition.
• Distributor and retailer satisfaction.
• Accuracy and timeliness of reporting.
• Execution of marketing activities as per calendar.
• Collection efficiency and payment timelines.

6. Work Environment

• Field-based role involving daily market visits and distributor coordination.
• Regular interaction with the Sales, Marketing, Accounts, and Supply Chain teams.

Job Types: Full-time, Permanent

Pay: ₹600,000.00 - ₹900,000.00 per year

Work Location: In person