Area Manager - Sales Network

Company Description

Home Credit India Finance Pvt. Ltd., a subsidiary of TVS Holdings Ltd., is a leading consumer finance company committed to enhancing credit penetration and financial inclusion across India. Home Credit India offers a diversified range of innovative financial products, providing a superior customer experience and expanding its presence across India. The company focuses on delivering simple, trustworthy, transparent, and tech-driven financial solutions, with a robust network of points-of-sale (PoS) throughout the country. For more information, visit www.homecredit.co.in.

Role Description

This is a full-time on-site role for an Area Manager - Sales Network based in Chennai. The Area Manager will be responsible for managing and expanding the sales network in the designated area.

Target Setting & Achievement:

• Set monthly / weekly / quarterly sales targets for the area under your charge.
• Ensure those targets are met or exceeded via proper planning and execution.
• Team Leadership & Management
• Lead and manage a team of field sales executives/officers (often called SAs / DSMs / RSMs etc.)
• Hire, train, coach, mentor the team — improving sales skills, product knowledge, customer handling, etc.

Sales Strategy & Execution:

• Develop sales plans: which territories / POS (Points of Sale) to focus on, which products to push more, which customers to approach, etc.
• Visit/monitor POS and stores where Home Credit has tie‑ups; ensure sales activation, presence, product display, etc.
• Coordinate with marketing / product teams for promotions, POS materials, sales collateral.
• Share regular updates with senior management (Regional / Zonal Heads).

Market Expansion & Customer Relations:

• Build relationships with store partners / merchants where financing is offered.
• Address issues / complaints arising at POS or from customers.
• Identify new POS locations; evaluate potential areas for expansion.
• Work to onboard new merchants / stores / tie‑ups.
• Explore new channels to grow customer base.

Risk & Portfolio Quality:

• Follow up on collections where required; work with collections teams to minimize defaults, non‑performing loans.
• Ensure things like fraud prevention, document verification, audit compliance are properly done.

Requirements / Skills & Competencies:

• Strong sales experience, preferably in financial services / consumer finance / NBFCs.
• Experience managing teams, ideally with multiple levels (sales officers, supervisors, etc.).
• Good understanding of credit / risk processes, documentation, compliance.
• Strong analytical skills: ability to work with sales data, spot trends, forecast demand.
• Excellent communication, negotiation & interpersonal skills.
• Leadership skills: motivating teams, dealing with field challenges.
• Ability and willingness to travel (within the area / region) frequently.
• Reports to a Regional Head
• Manages a team that could include: District Sales Managers (DSM), Senior Sales Officers, Sales Executives, POS executives.