Area Manager - Sales

Key Responsibilities

1. Business Development & Budget Achievement

• Meet or exceed the revenue and gross margin budget for his assigned territory
• Execute business development activities within defined timelines.
• Develop distributors, create a network of dealers and engage distributors in business development activities

2. Pre-Sales Planning & Territory mapping

• Mapping of assigned territory
• Identify sales prospects
• Gather related information of the respective suspect/ prospects
• Promote appropriate product lines based on customer needs
• Get clarity of the product from the respective product managers
• Build a sales funnel through structured sales processes
• Regularly updating self on various product themes, visual aids, product dossiers, pack inserts, and other knowledge resources provided

3. Product Promotion & Sales

• Creating awareness about client's specialized in-vitro clinical diagnostic products to clinical laboratories, hospital laboratories, clinician offices and medical colleges.
• Conduct technical demonstrations to create business.
• Handover the product literature and promotional inputs to the prospect for further validation
• Lead prospect meetings, present products, and facilitate discussions.
• Address customer queries and objections with support from technical or managerial resources.
• Identify key decision-makers and influencers in the purchasing process
• Provide quotations, negotiate terms, and support deal closure in coordination with reporting managers.

4. Reporting & Planning

• Maintain daily activity reports and prepare travel plans in advance
• Ensure timely documentation of customer interactions and updates.

Preferred candidate profile

Experience:

• 0 - 5 years of relevant experience in diagnostics or life sciences sales preferred. (Suitable freshers could be considered for Account Manager positions).

Education:

• Masters degree (M.Sc.) in Microbiology, Biochemistry, Zoology or related Life Sciences specialization

Skills & Attributes:

• Strong communication and interpersonal skills.

• Ability to work independently while contributing to team goals.
• Technical understanding of diagnostic solutions.
• Results-driven with a structured, process-oriented approach.
• Willingness to travel extensively for business meetings and development.
• Analytical mindset with problem-solving skills