Area Manager

About the Role:

We are seeking a motivated and results-oriented Area Manager for LEAD Group’s Publishing

business. The Area Manager will be responsible for driving sales growth, building strong customer

relationships and expanding our customer base in the assigned territory. The candidate should

possess excellent negotiation, client handling, key account management, and relationship building

skills. Additionally, strong problem solving abilities, analytical skills, and data orientation are

essential. Proficiency in using computer applications such as Excel, Google Office Suite, Word,

and Powerpoint is required.

Key Responsibilities:

● Deliver on assigned targets, ensuring successful achievement of sales goals

● Understand school profiles, target audiences, and product offerings to effectively position

our solutions

● Develop new business opportunities by prospecting, qualifying, selling, and closing deals

with schools for K-12 print and digital resources

● Cross-sell products to existing customers and identify and build relationships with new

prospects

● Follow through the sales process from prospecting to fulfillment, ensuring customer

satisfaction at every stage

● Nurture and maintain relationships with schools to drive repeat business and foster

long-term partnerships

● Continuously expand the school base by identifying and engaging new potential customers

● Collaborate closely with the marketing team to plan and execute promotional activities,

including seminars, workshops, and product launches

● Develop sales and marketing strategies to drive sales growth and achieve targets in the

assigned area

● Establish and manage efficient distribution network to improve sales performance and

ensure timely product delivery

● Conduct market research to understand competitors, market trends and gather information

on competitor activities in the territory

● Manage and update prospect and customer lists in the CRM system, ensuring accurate

data entry. Generate reports and utilize CRM data for informed decision-making and sales

strategy

● Foster strong relationships with existing customers to drive repeat business and customer

loyalty

● Organize training programs, meetings, and sales activities to train and onboard new

dealers for our products

Provide feedback to the product team on existing product portfolio, customer requirements,

and market insights

● Focus on personal and professional development through continuous learning and skill

enhancement

Candidate Profile:

● Bachelor’s degree required; MBA or postgraduate degree preferred

● Minimum 2-4 years of relevant B2B experience for graduates, and 1-3 years of relevant

B2B experience for MBA/post-graduate candidates

● Proven track record in sales, business development, or channel management

● Strong negotiation, client handling, and key account management skills

● Excellent relationship building and problem-solving abilities

● Analytical mindset with the ability to gather and interpret data effectively

● Proficient in using computer applications such as Excel, Word, PowerPoint, and Google

Suite