App Growth Strategist

What You’ll Do:

(a)Performance Marketing & UA

• Scale campaigns across Meta (Facebook/Instagram), Google UAC, YouTube, Display, and Affiliates, managing multi-crore monthly budgets.
• Continuously experiment with audiences, campaign structures, and creatives to drive down CAC.
• Run always-on creator partnerships and AI-assisted creative pipelines (UGC, vernacular, video variations).
• Own and improve core funnel metrics: CPI, CPT, CPS, install-to-subscription-to-sale, CAC/LTV.

(b)Analytics & Attribution

• Set up and refine GA4, GTM (client + server), Branch, MoEngage for end-to-end funnel tracking.
• Implement Meta CAPI, Google Conversion tracking, SKAN 5, and server-side attribution frameworks.
• Build and monitor CAC/LTV cohort dashboards, funnel drop-off reports, and creative performance matrices.
• Translate data into actionable insights for scaling or killing campaigns.

(c ) AI-Powered Marketing

• Use AI tools for creative insights, campaign optimization, and audience insights.
• Automate reporting, bidding adjustments, and campaign experiments with AI/ML workflows.
• Continuously explore new AI applications (predictive LTV models, AI-led personalization, automated A/B testing).

(d) Test & Learn Growth Mindset

• Run structured experimentation frameworks (stop/start/kill creative matrix, audience split tests).
• Rapidly validate hypotheses: “What if we double vernacular content in Tier-2 cities?” → How much incrementality will we observe.
• Balance speed with rigor: scale only what proves ROI positive.

What We’re Looking For

• 3–6 years in performance marketing/app growth, ideally in fintech, subscription, or consumer tech.
• Track record scaling Meta + Google Ads with budgets >₹50L/month.
• Hands-on with attribution tools (Branch/AppsFlyer/Adjust) and event tracking in GA4.
• Strong analytical skills: funnel analysis, CAC/LTV modeling, SQL basics.
• Self-starter with bias for action — you don’t wait for direction, you create momentum.
• Comfortable with AI tools (ChatGPT, Pencil, AdCreative, Zapier, etc.) to scale campaigns and workflows.
• Creative thinker who can brief influencers, ideate hooks, and optimize for thumb-stop and hold-rate.

Why Join Us

• Be part of a high-growth fintech startup where your work drives real impact.
• Work with a lean, ambitious growth team with the freedom to experiment and scale.
• Shape how millions of users experience credit insights, debt resolution, and financial wellness.