As a Sales Generation Specialist (SGS), you will drive sales and revenue growth by converting leads into successful deals, educating channel partners about product offerings, and ensuring maximum product visibility in the market. You will play a key role in building strong relationships with dealers, builders, and end customers while implementing strategic promotional activities to enhance market penetration and brand loyalty.

Key Responsibilities

Convert the prospect pipeline generated by MDS into successful sales
Educate dealers and key decision-makers about product s range, USPs, and benefits
Achieve product s sales value and quantity targets across various categories
Generate demand for the products within specified channel partners or geographical areas
Ensure maximum display and visibility of products at dealer showrooms through effective EDS management
Maintain brand hygiene and ensure compliance with company pricing and promotional guidelines
Visit dealers as per MCP, encouraging them to sell products independently. Provide technical education to dealer sales staff and identify experts at counters for advanced training
Conduct training sessions at dealer sales counters, including role plays and practical demonstrations
Resolve dealer issues and escalate them timely if needed
Demonstrate the sales process to dealer staff and spend 2-3 hours daily at the dealer counter
Conduct site visits to end customers and promote the products & concepts
Convert retail builders of the branch into sales, add new builders, and share a universe of builders and architects monthly
Implement promotional activities and local events to increase product visibility and market penetration
Conduct architect activities at various outlets such as Orientation Centres (OC), Atelier, Jaquar World (JW), etc.
Collaborate with the branch CC team to conduct plumber training sessions
Gather and share information on competitors activities, product development, benchmarking, etc.

Key Attributes

Excellent communication, interpersonal, and relationship-building skills
Strong product knowledge and ability to communicate value propositions effectively
Proven ability to drive revenue growth
Expertise in expanding and managing dealer networks
Ability to gather and analyze market and competitor data to inform strategies
Proficiency in MS Office Suite and CRM software (preferred) and Sales software
Proven ability to deliver engaging presentations and product training sessions

Competencies

Customer Focus

Negotiation Skills

Presentation Skills

Competitor Analysis and Market Development

Qualifications and Experience

Education: Graduation/Post Graduation preferred
Experience: Proven track record of 4-6 years experience in sales or related field
Skills:
- Excellent verbal and written communication skills with pleasing personality, including ability to effectively communicate with internal and external customers
- Time management and organizational skills
- Analytical skills for tracking sales performance and network productivity
- Initiative and drive to meet and exceed sales targets
- Ability to travel within the assigned territory

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AM - SGS Professional