At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. As a marketing generalist at PwC, you will focus on a wide range of marketing activities aimed at promoting the Firm's products or services. You will conduct market research, develop marketing strategies, create and execute marketing campaigns, and analyse campaign performance. You will leverage a versatile skill set and knowledge in various marketing channels, holding responsibility for validating brand consistency, reaching target audiences, and driving customer engagement and loyalty.
The Opportunity
At PwC, Alliances are more than partnerships — they are a strategic growth engine. As the Alliances Service Hub Leader, you will play a pivotal role in professionalizing alliance management by connecting operational excellence with measurable business outcomes. Positioned at the intersection of global delivery, cross-functional collaboration, and strategic execution, this role enables how PwC and our technology partners create value in the marketplace.You will lead a globally distributed team across India, Argentina, and other regions, collaborating with senior stakeholders in Sales, Marketing, Commercial, and Program Operations. By bringing together diverse teams and perspectives, you’ll ensure seamless service delivery, transparent governance, and the ability to scale rapidly in response to market opportunities.This is not a traditional support role — it’s an opportunity to shape the future of PwC’s alliance ecosystem. You’ll leverage AI-enabled tools, advanced analytics, and standardized processes to drive efficiency, unlock insights, and empower leaders to focus on growth. In doing so, you will gain broad exposure to PwC’s global network, develop executive visibility, and position yourself as a leader in one of the firm’s fastest-growing strategic areas.
Responsibilities
- Shape Alliance Service Delivery: Lead the growth, transformation, and maturity of the Alliances Service Hub, ensuring seamless, scalable support for PwC’s global alliance ecosystem.
- Drive Global Coordination: Oversee day-to-day service delivery across regions (India, Argentina, and beyond) as the primary liaison between alliance leadership, sales, marketing, and delivery functions.
- Embed Governance & Accountability: Implement governance frameworks, KPIs, and SLAs that ensure transparency, responsiveness, and trust across global stakeholders.
- Enable Workforce Agility: Manage staffing needs and resourcing across territories, building cross-functional teams with flexibility to pivot as market needs evolve.
- Enhance Processes & Ways of Working: Identify opportunities for scale, standardization, and digital enablement, leveraging AI and automation to streamline workflows.
- Advance Strategic Outcomes: Translate operational performance into actionable insights that inform leadership decisions, strengthen partner relationships, and drive PwC’s market impact.
- Foster Cross-Functional Collaboration: Bring together diverse teams across Sales, Marketing, Service Delivery, and Program Operations to execute on shared alliance goals.
- Champion Diversity & Inclusion: Create an inclusive environment that values different perspectives and celebrates global collaboration.
What You Must Have
- Bachelor’s Degree
- Significant experience (typically 10+ years) in business services, operations, or shared services leadership
- Proficiency with tools such as PowerPoint, Excel, Teams, and SharePoint; exposure to AI-enabled analytics and reporting platforms is a plus.
- A passion for operational excellence paired with the ability to connect execution to measurable business impact.
- A track record of cultivating trusted relationships with teammates, stakeholders, and external partners across geographies.
What Sets You Apart
- Master of Business Administration preferred
- Leading cross-functional teams to drive complex initiatives
- Synthesizing data into actionable insights for planning
- Managing resource allocation and enhancing workflows
Staying ahead of industry trends and competitive dynamics
