AGM-International Brand & Communication Strategy

Job Description

Role Summary: As the AGM – International Brand and Communication Strategy, you will be the strategic and executional owner of DTDC’s international brand narrative. From India to ISJ markets across the US, UK, UAE, Canada, Australia, Singapore, and Malaysia, this role will define how DTDC shows up globally — across digital platforms, partner communication, campaigns, market-specific storytelling, and brand alignment. You will work closely with the Head of Marketing to drive positioning, adapt central communication for regional relevance, and ensure brand consistency across markets. You will be an individual contributor, collaborating with DTDC’s internal creative team for design/content and with international teams and partners for market-level implementation. Key Responsibilities: Global Communication Strategy Develop and execute a cohesive international brand and communication strategy aligned with DTDC’s Vision 2030 and global business goals. Localize DTDC’s brand story, offerings, and tone for each ISJ market based on audience personas (e.g., students, SMEs, diaspora-led D2C brands, B2B clients). Build positioning for DTDC WorldWyde and other international products/services. 2. Market Specific Engagement & Campaigns Plan and launch high-impact digital campaigns across countries, ensuring cultural, regulatory, and behavioral relevance. Work with local teams to roll out activations, co-branded campaigns, or seasonal promotions. Own the annual international marketing calendar—major events, seasonal moments, diaspora touchpoints, etc. 3. Platform & Asset Management Create and update central brand assets (brochures, PPTs, case studies, mailers, landing pages, etc.) with global usability. Coordinate with the creative/content team for design and messaging needs across markets. Ensure alignment across website content, SEO/SEM, and social media in different geographies. 4. Partner & Channel Support Collaborate with DTDC’s international partners and agents to empower them with on-brand marketing kits, toolkits, and go-to-market decks. Build email marketing, WhatsApp engagement, and content workflows for cross-border engagement and education. Drive digital visibility and awareness of DTDC services among global Indian consumers and SMBs. 5. Performance & Optimization Monitor and measure effectiveness of communication across campaigns, geographies, and audiences. Identify market gaps and propose communication strategies to improve local traction. Drive consistency while allowing local flexibility—ensuring a “localized face, global soul.” Must Have Experience: 8–12 years in global marketing, international communications, or brand strategy. Strong understanding of cross-border communication nuances and market behaviors. Proven ability to manage global brand portfolios with minimal supervision. Experience working with creative and digital teams for asset creation and deployment. Excellent writing, stakeholder management, and campaign planning skills. Applicants should either be a resident of Mumbai or willing to relocate to Mumbai If you meet the qualification requirements and feel inspired by the opportunity to lead communications across geographies and cultures, we encourage you to express your interest. Please fill out the form linked below to apply: https://forms.gle/vY28h4nhSgJxhkwk6 Show more Show less