AGM Ecommerce

AGM E-commerce

Key Responsibilities

1. Business & Strategy

• Drive end-to-end ownership of online business performance – traffic, conversion, average order value (AOV), repeat rates, and profitability.
  
• Develop and execute business growth strategies aligned with the organization’s goals.
  
• Lead digital initiatives to strengthen FNP’s market share in the gifting and lifestyle segment.
  
• Identify new opportunities in product, category, and channel expansion.
  

2. E-commerce Operations

• Oversee daily operations of the e-commerce platform, ensuring smooth order flow, fulfillment, and customer satisfaction.
  
• Work closely with tech and product teams to optimize website performance, UI/UX, and checkout experience.
  
• Ensure accurate and timely product listings, pricing, inventory management, and promotions.
  

3. Digital Marketing & Growth

• Collaborate with the marketing team to design and execute data-driven campaigns for customer acquisition and retention.
  
• Analyze campaign ROI, channel performance, and customer lifecycle metrics to guide strategic decisions.
  

4. Category & Merchandising

• Partner with category and merchandising teams to curate product assortments based on trends and consumer insights.
  
• Manage pricing strategy, discounting, and promotional calendar to achieve business targets.
  

5. Analytics & P&L Management

• Track and report key performance metrics (traffic, conversion, CAC, CLTV, churn, etc.) with actionable insights.
  
• Own the e-commerce P&L – ensuring cost optimization and sustainable growth.
  

6. Customer Experience

• Drive a customer-first mindset across all digital touchpoints.
  
• Collaborate with customer support, logistics, and technology teams to enhance post-purchase experiences.
  

Key Skills & Competencies

• Strong understanding of e-commerce operations, digital marketing, and analytics.
  
• Data-driven decision-making with proficiency in Google Analytics, CRM tools, and e-commerce dashboards.
  
• Strategic thinking with executional excellence and cross-functional leadership.
  
• Excellent communication, stakeholder management, and problem-solving skills.
  

Qualifications & Experience

• MBA or equivalent degree in Marketing, Business, or related field.
  
• 05-10 years of experience in e-commerce, digital business, or online retail, preferably from a leading consumer internet or D2C brand.
  
• Proven track record of driving online revenue and managing large digital operations teams.