Advertising Specialist

Key Responsibilities

Conceptualising content for marketing campaigns

• Develop innovative and engaging content ideas for marketing campaigns.
• Ensure that content is tailored to target audiences and meets campaign objectives.
  

Engaging with Brands

• Collaborate with brands for better understanding of SKUs and their target customer cohorts.
• Handle day-to-day conversations and follow up on collaterals on a timely basis.
  

Manage End-to-End Targeted Marketing Campaigns

• Own development and implementation of marketing campaigns across Push, SMS, WhatsApp, and other channels.
• Collaborate with cross-functional teams to create compelling content and messaging tailored to different customer segments.
• Support the execution of A/B tests and experiments to evaluate the effectiveness of different marketing tactics.
• Conduct market research to identify trends and opportunities for improving campaign metrics
  

Performance Reporting And Analysis

• Track and analyse key performance indicators (KPIs) for marketing campaigns.
• Generate detailed performance reports to evaluate the effectiveness of campaigns.
• Provide actionable insights and recommendations based on data analysis to improve future campaigns.
  

Why us?

• Get a front seat to one of the most exciting startups in Healthcare and India
• Work on real-world projects that has a direct impact on key business metrics
• Explore various channels and get a firsthand experience of various segments within marketing.
• Understanding the 0-1 journey in a dynamic fast paced environment.
  

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Advanced understanding of marketing principles and best practices; Relevant work experience of 1-2 years
• Strong management, prioritisation, creative thinking and problem-solving skills
• Adept familiarity with tools like Advanced Excel, SQL, Metabase and Mixpanel
• Excellent written and verbal communication skills.