Advertising Specialist

About Pocket FM :

This is an exciting time to join Pocket FM as we revolutionize audio entertainment globally. We are a leading platform, pioneering audio series (episodic fictional storytelling) with the largest collection of audio fiction across various genres and languages. We're on a mission to reimagine entertainment by mainstreaming audio series, bringing communities together on an internet-scale platform.

Key Responsibilities:

• Ad Setup and Management:

  Launch and manage ads on Meta Ads Manager according to campaign goals and specifications.
• Ensure that ads are uploaded with the correct aspect ratios and formats.

• Asset Coordination:

  Collaborate with the Production Operations team to obtain creative assets (e.g., videos, images, ad copy).
• Verify that creative assets meet platform requirements and campaign needs.

• Performance Monitoring and Optimization:

  Track and analyze key ad performance metrics such as impressions, click-through rates (CTR), conversion rates, and cost per result (CPR).
• Provide regular performance reports and actionable insights to stakeholders.
• Adjust campaign elements (e.g., budget, targeting, creatives) to optimize performance.

• Campaign Compliance:

  Ensure that all ads comply with Meta's advertising policies and guidelines.
• Troubleshoot and resolve any ad rejections or performance issues.

Qualifications and Skills:

• Experience with

  Ads Manager

  and a solid understanding of ad campaign structure (campaigns, ad sets, ads) will be preferred.
• Familiarity with key ad performance metrics and the ability to interpret data for performance optimization.
• Strong coordination and communication skills to collaborate with cross-functional teams (e.g., Production Operations, Marketing).
• Ability to work under tight deadlines and handle multiple tasks simultaneously.
• Attention to detail, especially regarding ad setup, creative specifications, and compliance with platform policies.