173 Advertising Campaigns Jobs - Page 7

About IPG Mediabrands: IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the worlds most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. Agency: IPG Mediabrands Location: Pune, India Function/Craft: Ad Operations Position Title: Manager (IC Specialist/SME) Position Overview: We are seeking a highly experienced and results-oriented Manager (IC Specialist) Ad Operations to lead our team. You will be responsible for overseeing the day-to-day operations of our digital advertising campaigns, ensuring seamless execution, optimization, and client satisfaction. This role involves collaborating with team members, driving process improvements, and ensuring adherence to industry best practices. Key Responsibilities: Campaign Quality Assurance and Troubleshooting: Conduct thorough quality checks on assigned tasks, identifying and resolving complex ad serving issues. Perform root cause analysis for escalations to prevent future occurrences. Process Management and Compliance: Monitor and update process-related documentation, ensuring adherence to established procedures and compliance with industry standards. Identify opportunities for process improvement and implement best practices. Client Communication and Collaboration: Handle critical client and account communication, ensuring timely and effective resolution of issues. Collaborate closely with other managers and Account Managers to ensure seamless communication and alignment across teams. Technical Expertise and Problem-Solving: Demonstrate in-depth understanding of ad servers, ad verification technology, tagging, and basic site analytics. Identify and troubleshoot complex ad serving issues, providing solutions and recommendations. Required Skills and Experience: Relevant Experience: Minimum 5-8 years of relevant experience. Ad Operations Expertise: Proven experience in ad operations, with a deep understanding of campaign setup, trafficking, optimization, and reporting across various ad servers (e.g., CM360, Flashtalking, Adform) and ad verification platforms. Hands-on Ad Server and Verification Experience: Hands-on experience with at least one ad server (e.g., CM360, Flashtalking, Adform) and ad verification platforms. Analytical and Problem-Solving Skills: Strong analytical and problem-solving skills, with the ability to identify root causes, develop solutions, and implement improvements. Communication and Interpersonal Skills: Excellent communication, listening, problem-solving, and interpersonal skills, with the ability to effectively collaborate with team members, clients, and senior management. Technical Proficiency: Proficiency with digital marketing tools and platforms, including expert-level knowledge of Excel and PowerPoint. Process Management and Documentation: Strong organizational skills, with the ability to manage multiple projects and assignments simultaneously. Experience in developing and maintaining process documentation. Client Relationship Management: Ability to handle critical client/account communication, ensuring timely and effective resolution of issues. Presentation and Data Interpretation Skills: Excellent presentation and data interpretation skills, with the ability to communicate complex information clearly and concisely. Desired Skills and Experience: Experience with Multiple Ad Servers: Experience with multiple ad servers (e.g., CM360, Flashtalking, Adform) is a plus. Data Analysis Skills: Ability to analyze campaign data, identify trends, and draw actionable insights. Process Improvement Expertise: Experience in identifying and implementing process improvements to enhance efficiency and effectiveness. Global Team Experience: Experience working with global teams across different time zones and cultures

Responsibilities: Brainstorm and bring ideas to life alongside the creative team. Understand client briefs and decode the communication for advertising campaigns. Take feedback from supervisors and make necessary corrections. Work on content calendars with the AMs. Write clear, persuasive, and original copy for print, web, radio and TV advertisements. These include slogans, catchphrases, messages, scripts, jingles and taglines. Collaborate with functional teams to execute client briefs. Experiment with new content trends that can be utilized for client pitches, client briefs and new partnerships. Able to work on small to midsize pitches Network with clients and industry professionals. Requirements: High energy levels are a must. 2 years of Agency experience. Degree in English Honors, Journalism, Communications or relevant field.

Responsibilities: Brainstorm and bring ideas to life alongside the creative team. Understand client briefs and decode the communication for advertising campaigns. Take feedback from supervisors and make necessary corrections. Work on content calendars with the AMs. Write clear, persuasive, and original copy for print, web, radio and TV advertisements. These include slogans, catchphrases, messages, scripts, jingles and taglines. Collaborate with functional teams to execute client briefs. Experiment with new content trends that can be utilized for client pitches, client briefs and new partnerships. Able to work on small to midsize pitches Network with clients and industry professionals. Requirements: High energy levels are a must. 2 years of Agency experience. Degree in English Honors, Journalism, Communications or relevant field.

About the Role: We are looking for a smart, experienced, and result-oriented Ads Specialist to manage and optimize performance-driven advertising campaigns on Amazon and Flipkart. The ideal candidate will have strong experience in increasing ROAS, lowering ACoS, and scaling e-commerce sales through advanced PPC strategies. Key Responsibilities: Plan, launch, and manage Sponsored Products, Sponsored Brands, and Sponsored Display Campaigns On Amazon Set up and optimize both automatic and manual targeting campaigns Work with Amazon DSP (Demand Side Platform) for advanced targeting Manage Flipkart advertising campaigns through Flipkart Seller Hub Perform in-depth keyword research and competitor analysis Monitor, analyze, and report on key performance metrics like ACoS, ROAS, CTR, and Conversion Rate Use tools like Helium 10 or Jungle Scout for market and keyword insights Collaborate with sales and product teams to align on business goals Regularly present campaign results, growth opportunities, and strategic plans Requirements: Minimum 1 year of hands-on experience in Amazon/Flipkart ad management Strong understanding of e-commerce KPIs such as CPC, ACoS, ROAS , etc. Proficient in using tools like Helium 10 or Jungle Scout Good communication, analysis, and reporting skills Ability to work independently and take ownership of campaign performance.

Position : Ad -Sales (Depends on the profile) Salary : Best In Industry Location : Tamilnadu District (Tirunelveli, Salem, Tirupur, Dindigul, Nagercoil, Trichy, Erode, Vellore, Cuddalore, Virudhunagar, Dharmapuri, Siva Gangai, Tiruvannamalai) Experience: 5 - 14 yrs Roles & Responsibilities: * Corporate Sales, Client Servicing and Business Development, Promotes space selling, Field Sales, advertising space. * Ad Sales, B2B Sales, Corporate Sales, Ad Space Selling, Media Sales * Sell advertising space to businesses and individuals. * Contributing to company revenues through Selling air time, Ideas, content and Activity and also digital portal. * Achieving monthly, quarterly & annual sales targets by getting business from Corporate & Regional clients& Retail Clients. * New Business Development and servicing existing key corporate and regional clients & Agencies * Focusing and enhancing relationship with Clients and Agencies for high value deals * Providing focused media solution to clients to promote their products on local as well as multiple stations across India as per the market requirement * Channel development and registering new agencies and generating regular business from them * Responsible for reports like weekly reports, monthly reports, projection etc * Increasing brand counts by getting maximum number of Advertisers on-board from various segments of Regional & corporate clients from all sectors or industries * Keeping track on competition and other players in media & advertising industry * Update myself as well as about the industry happenings as well as market updates * Focusing and enhancing relationship with Clients and Agencies for high value deals. * Channel development and registering new agencies and generating regular business from them * Increasing brand counts by getting maximum number of Advertisers on-board from various segments of retail & corporate sectors * Keeping track on competition and other players in media & advertising industry Persuading clients to buy advertising space and Onboarding into our platform. Finding out who controls the advertising budget in target organizations and contacting them Explaining the benefits of your medium, using statistics on readership or viewing figures Offering a price and negotiating around it. Closing the deal and recording the details.

Match is a recruitment agency made up of a team of experienced professionals. We help large IT and Digital companies find the best talent. Our goal is to perfectly match your skills and expectations to help you land your dream job. Our client is one of the leading advertising agencies that specializes in driving high-quality traffic for industry leaders and is currently looking to add an Influencer Manager to its team. What Youll Be Doing: - Searching for influencers on platforms such as YouTube, Instagram, Telegram, Twitter, and Facebook; - Analyzing influencer profiles within the assigned GEO; - Managing the full deal cycle with influencers (from sourcing to ad placement); - Writing test tasks for advertising integrations and negotiating integration fees; - Filling out reports. Our Ideal Candidate: - Has at least 1 year of experience in influencer marketing on platforms like YouTube, Instagram, Telegram, Twitter, and Facebook (experience on multiple platforms is a plus); - Has strong knowledge of the Indian market and a good understanding of competitor strategies; - Has experience working with advertising budgets starting from $50,000; - Has a high level of English proficiency (fluent speaker); - Is skilled in analyzing influencer profiles and managing full-cycle communication; - Is familiar with and knows how to use influencer analytics platforms. What We Offer: - Remote work format: 5/2 schedule with flexible start time, coordinated with your manager; - Full-time position: 8-hour workday (including a 1-hour break); - Timely salary payments twice a month (on the 1st and 15th); - Performance-based bonus system (upon reaching KPIs); - Paid vacation and sick leave; - A friendly team of young professionals with deep expertise; - Engaging tasks without routine or bureaucracy; - Strong corporate culture: training sessions, team-building events, masterclasses, and company-wide activities.

~ Provide analytical support for various low to medium complexity analytical reports to Novartis internal clients (CPO and regional marketing and sales teams). ~ Support and facilitate data decision making for Novartis internal clients by providing and communicating qualitative and quantitative analysis ~ Support GBS ~ GCO business establishment practice by participating in various initiatives such as knowledge sharing, onboarding and training support, supporting team leads in all business related tasks/activities, establishing process documentation and knowledge base. ~ Be an integral part of the integrated design team responsible for designing promotional marketing materials. Major Accountabilities ~ Create and deliver below client requirements as per agreed SLA. ~ Provide services through a structured project management approach with proper documentation & communication throughout service delivery ~ Quality Assurance; ensure the highest level of quality and accuracy of deliverables. Deliver projects on time and within stipulated deadlines. ~ Support creation and maintenance of Standard Operating Procedures (SOPs) ~ Support development and maintenance of knowledge base capturing qualitative and quantitative reports. ~ Participate in various knowledge sharing sessions Key Performance Indicators ~ Provide analytical support for various low to medium complexity analytical reports to Novartis internal clients (CPO and regional marketing and sales teams). ~ Support and facilitate data decision making for Novartis internal clients by providing and communicating qualitative and quantitative analysis ~ Support GBS ~ GCO business establishment practices by participating in various initiatives such as knowledge sharing, onboarding and training support, supporting team lead in all business related tasks/activities, establishing process documentation and knowledge base. ~ Be an integral part of the integrated design team responsible for designing promotional marketing materials. Work Experience ~ Experience working in the pharmaceutical industry ~ Project management ~ Operations management and execution Skills ~ Advertising campaigns ~ Alteryx ~ Analytical thinking ~ Brand awareness ~ Business networking ~ Curiosity ~ Digital marketing ~ Email marketing ~ Marketing communications ~ Marketing plans ~ Marketing strategies ~ Media outreach ~ Process documentation ~ Strategic marketing

looking for a profile who has knowledge of digital marketing, SEO, social media ad campaigns.

Project Managing the entire lifecycle of improvement from Identification to deployment of a particular solution Identify the pain points based on the inputs from the operations team. The pain points could be internal process/operations based or end customer based. To produce and optimize the best possible campaign for their clients. Scheduling and implementing advertising campaigns. Plan strategies for the organization and execute those strategies. Analyze overall performance and provide summary report on daily, weekly & monthly. Create business cases, Dashboards and do benefit analyses to be presented to the stakeholders for sign off. Who you are: Excellent Communication Skills Very good command over Written, verbal English - Vocab & articulations both Leading activities like Creative content audit check, Creative's upload, and Campaign Delivery and optimizing on Google Ad Manager Should have Digital Marketing background and knowledge on How Campaigns are published, how it is optimized and analysis of impressions and Delivery f campaign Should have good Campaign Management skills for minimum of 3 -5 years Drive the Campaign Managers to achieve daily goals without impacting SLAs Should be willing to work from Home /Office in Night Shifts Good Client Management skills Should have managed Ad Campaigns in the past using Google Ad Manager Platform Must have good Knowledge of Excel & Power point, to maintain dashboards and KPI Scorecards Must have business Acumen to analyze the existing workflows and ability to automate or bring business enhancement to existing businesses Zest for Learning and willingness to communicate effectively on all channels like Teams Chat, Emails & Calls Able to Manage multi-tasking tasks at a time Ability to strategize Growth & Development.

We are seeking for a skilled E-commerce Executive to join our team. The ideal candidate should have understanding of e-commerce operations, with a focus on cataloging on marketplace like Amazon, Flipkart, Myntra & AJIO & Listing optimization. Required Candidate profile • Develop and maintain detailed product catalog on various e-commerce platforms like Myntra & AJIO. • Ensure accurate and up-to-date product information, including descriptions, images, and pricing.

Role & responsibilities Strategy Development : Creating social media marketing plans aligned with business goals. Content Creation : Designing and writing posts, graphics, videos, and stories. Platform Management : Posting and managing content on platforms like Instagram, Facebook, Twitter/X, LinkedIn, TikTok, etc. Community Engagement : Responding to comments, messages, and interacting with followers. Advertising : Running paid campaigns, targeting specific audiences, and optimizing for performance. Analytics & Reporting : Tracking metrics like engagement, reach, clicks, conversions, and ROI to improve strategies. Trend Monitoring : Staying updated with social media trends and platform algorithm changes. Skills Needed: Copywriting & graphic design Data analysis & reporting Knowledge of social media algorithms Creativity & communication Tools like Meta Business Suite, Hootsuite, Canva, Google Analytics, etc. Career Options: In-house marketer for a company Agency social media manager Freelance social media consultant Influencer marketing specialist Content strategist or digital marketer

Role & responsibilities Key Responsibilities Coordinate the development and distribution of marketing materials for conferences (brochures, presentations, newsletters, etc.) Manage content updates across internal and external communication channels (website, LinkedIn, Polynet) Assist in planning and executing industry events, trade shows, and webinars Support CRM and campaign tracking efforts. Maintain marketing calendars, track deadlines, and organize team files and assets Collect and compile content material, generate videos. Assist with invoice processing for marketing expenses. Preferred candidate profile Candidates should have good experience in marketing materials for conferences (brochures, presentations, newsletters, etc.) Assist in planning and executing industry events, trade shows, and webinars Ready to relocated to Mumbai location

Role & responsibilities 1. Define and execute the strategic direction for Ad Operations, ensuring alignment with overall business goals and driving innovation. 2. Lead, manage, and mentor a team of 500+ professionals across multiple departments (Program Management, Account Management, Creative, Data Analytics), fostering a high-performance culture. 3. Provide strong leadership and people management, empowering managers and team members to achieve their full potential through training, upskilling, and career development initiatives. 4. Drive the adoption of new technologies, tools, and platforms, including automation and AI, to enhance efficiency and campaign performance. 5. Spearhead the integration of Generative AI and other advanced technologies to optimize campaigns, content creation, targeting, and personalization. 6. Focus on delivering added value to clients by identifying upsell and cross-sell opportunities, driving long-term growth for existing accounts. 7. Lead client relationship management, acting as the primary point of contact for key accounts, ensuring superior service delivery and managing expectations. 8. Foster strong, collaborative relationships with clients, ensuring their needs are met and identifying opportunities to expand business through additional offerings. 9. Oversee smooth onboarding and transition of new accounts, ensuring effective handover from Sales and efficient integration into operations. 10. Support the growth of existing accounts, ensuring a seamless experience and identifying opportunities for additional value through cross-functional collaboration. 11. Develop and implement strategies for operational efficiency, driving continuous process improvement and leveraging automation for scalable solutions. 12. Collaborate with senior leadership teams across Sales, Marketing, Technology, and Product to align strategies and support business objectives. 13. Establish and monitor performance metrics to ensure all ad operations are delivering high-quality results, meeting timelines, and achieving KPIs. Preferred candidate profile We are looking for a dynamic and results-driven Head of Services/ Delivery Head to join our Digital Marketing and Media Services team. This role will require exceptional leadership and management skills to drive customer success, optimize campaigns, and ensure the highest levels of brand protection and ad integrity. The ideal candidate will be responsible for overseeing a large-scale operation of 500+ team members.

At Aarna Systems, we're looking for a creative powerhouse to join our dynamic team as a Graphics Designer & Video Editor If you're passionate about visual storytelling and have a knack for creating eye-catching designs and compelling videos, we want to hear from you! About Aarna Systems Established in 2010, Aarna Systems is a premier digital marketing firm based in Pune We specialize in crafting strategic digital marketing solutions that deliver measurable results for our clients Our commitment to excellence has made us the go-to partner for businesses looking to enhance their online presence When you join our team, you become part of a creative community dedicated to pushing the boundaries of digital marketing, Job Location: Baner-Balewadi, Pune Experience: min 3 Yrs The Role As our Graphics Designer & Video Editor, you'll be at the heart of our creative process, transforming concepts into visually stunning content that captivates audiences across multiple platforms You'll collaborate with our marketing team to develop compelling visual narratives that elevate our clients' brands and drive engagement, Responsibilities Design and produce high-quality graphics for various media including social media, websites, and marketing campaigns Create and edit engaging video content for social media reels and paid advertisements Develop website layouts and user interface elements that enhance user experience Craft paid ad creatives that drive conversions and engagement Collaborate with the marketing team to align visuals with brand strategy and campaign objectives Stay updated with the latest design trends, tools, and technologies to keep our content fresh and innovative Ensure all graphics and videos maintain brand consistency while pushing creative boundaries Manage multiple projects simultaneously while meeting tight deadlines Requirements Minimum 3 years of experience in graphic design and video editing, particularly in marketing across different industries Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) Strong portfolio showcasing your graphic design and video editing skills Experience creating social media creatives, website layouts, and paid ad designs Expertise in producing video reels for social media platforms and advertising campaigns Deep understanding of current design trends and best practices in visual communication Exceptional creativity and visualization skills with the ability to translate concepts into compelling visual content Strong communication and writing skills to effectively collaborate with team members and clients Excellent attention to detail and commitment to quality Ability to work independently and as part of a team in a fast-paced environment Why Join Us Be part of a collaborative and innovative team that values creativity and fresh ideas Work on diverse projects across multiple industries, expanding your portfolio and expertise Opportunities for professional growth and skill development Competitive salary package Modern, inspiring work environment in the heart of Pune near Balewadi High Street Ready to Create Something Amazing If you're a visual storyteller who thrives on creative challenges and wants to make an impact through your work, we'd love to see what you can bring to our team Your designs and videos will help shape the digital presence of exciting brands and contribute to their success stories, Join us in creating visually stunning content that inspires, informs, and engages our audience Apply today and let your creativity shine at Aarna Systems!

Experience with SEO, social media management, email marketing, and content creation. Must have previous experience in Google ads, Meta, Linkedin Website Management (Word press /CMS/Hosting/SSL)

Role & responsibilities Job Title: E-commerce Marketing Expert (Social Media & Digital Marketing) We're seeking a skilled E-commerce Marketing Expert to develop and execute comprehensive social media marketing strategies, manage paid advertising campaigns, and optimize our Google My Business profile. The ideal candidate will have experience with Shopify, Myntra, and digital marketing tools. Key Responsibilities: - Develop and execute social media marketing strategies (Facebook, Instagram, YouTube) - Manage paid social media advertising campaigns - Optimize Google My Business profile - Collaborate with cross-functional teams - Analyze performance metrics and adjust strategies - Familiarity with digital marketing strategies Preferred candidate profile Requirements: - Education: Preferred Bachelors degree in Business Administration, Marketing, ecommerce, or a related field - Any graduate - 3-5 years of experience in e-commerce marketing - Good Communication Skills - Proven expertise in social media marketing, content creation, and paid advertising - Strong understanding of Shopify and Myntra, familiarity with ecommerce platforms. - Excellent analytical and problem-solving skills - Experience with influencer marketing, email marketing, and content marketing - High attention to detail with strong organizational skills. - Basic understanding of SEO for product listings. Perks and benefits - PF, ESI, BONUS and Accidental Insurance upto 16 lac - Competitive salary and benefits package - Opportunity to work with a growing e-commerce brand - Collaborative and dynamic work environment

Role & responsibilities Campaign Strategy & Execution : Plan, create, and manage paid marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others. Design and implement multi-channel strategies to drive leads, conversions, and revenue growth. Ensure that campaigns align with company goals and optimize for performance, ROI, and budget efficiency. Data Analysis & Optimization : Monitor campaign performance and optimize bidding strategies, ad placements, and targeting. Analyze key performance metrics (KPIs) such as CTR, CPC, CPA, and conversion rates, and make data-driven decisions to improve results. Continuously test and iterate ad copy, creative elements, landing pages, and targeting to enhance performance. Budget Management : Allocate and manage marketing budgets across multiple channels to maximize return on investment. Track and report on ad spend versus revenue growth to ensure campaigns are cost-effective and meet performance targets. A/B Testing : Conduct A/B testing on creatives, audiences, and landing pages to identify what works best. Continuously experiment with different ad formats, placements, and messaging to enhance campaign performance. Market Research & Audience Segmentation : Conduct research on market trends, competitor strategies, and target audience behaviors. Create detailed audience segments for more precise targeting and personalization. Reporting & Insights : Provide detailed performance reports to stakeholders, including campaign insights, opportunities for optimization, and key takeaways. Present weekly/monthly performance updates, highlighting the impact on business KPIs. Collaboration & Communication : Collaborate with internal teams such as content, design, product, and sales to ensure cohesive messaging and campaign execution. Work with external partners such as agencies or affiliate marketers to scale campaigns and achieve growth. Stay Updated : Stay current on industry trends, platform updates, and best practices in performance marketing and paid media. Implement new tools and tactics to maintain a competitive edge in digital advertising Skills and Qualifications: Proven experience in performance marketing, specifically in managing paid campaigns (PPC, social media, display ads, etc.). Strong understanding of digital marketing concepts, including paid search, display advertising, retargeting, and conversion tracking. Proficiency in platforms like Google Ads, Facebook Ads Manager, Google Analytics, and other marketing automation tools. Excellent analytical skills with the ability to interpret data and draw actionable insights. Experience with A/B testing and multivariate experiments. Ability to manage multiple campaigns and projects simultaneously. Familiarity with audience targeting, lookalike audiences, and custom segments. Basic knowledge of SEO and content marketing is a plus.

Birmingham Industries Pvt Ltd Chennai, seeks a full-time Junior Social Media Manager with 1–2 yrs experience in content creation and paid campaigns. Proficiency in Meta and LinkedIn Ads, strong communication.

E-Commerce Catalogue Manager to manage and optimize product listings, ensuring accurate data, images, pricing, and categories. The role requires CMS expertise, Excel skills, and SEO knowledge to boost product visibility and support sales growth.

Seeking a senior professional to lead the Social Media & Digital Marketing division. Responsibilities include campaign strategy, execution, monitoring, reporting, and client coordination for planning, approvals, and feedback. Required Candidate profile Must interact with senior clients, lead proactively, and own work. Expertise in social media, AI tools, analytics, paid campaigns, influencer/UGC strategies, and content propagation is essential.

immediate joiners only. Please prioritize customer service profiles with certification in digital marketing or interest in switching to digital marketing with basic knowledge . LMS Support Consultant - Ads Email - Vendor Onboarding Skills Outline

Roles & Responsibilities: 1. Conducting in-depth research on industry-related topics in order to develop original content. 2. Developing content for blogs, articles, and dierent brand websites. 3. Assisting the marketing team in developing content for advertising campaigns. 4. Working in partnership with the SEO team and clients to meet objectives of better engagement. 5. Proofreading content for errors and inconsistencies. 6. Editing and polishing existing content to improve readability. 7. Knowledge of SEO would be a brownie point. 8. Creating compelling headlines and body copy that will capture the attention of the target audience. 9. Identifying customers needs and recommending new content to address gaps in the company's current content. Skill Set Required: 1. Bachelor's degree in communications, marketing, English, journalism, or a related field. 2. Proven content writing or copywriting experience. 3. Proficient in all Microsoft Oce applications. 4. A portfolio of published articles. 5. Excellent writing and editing skills. 6. The ability to work in a fast-paced environment with dierent clients every day 7. The ability to handle multiple projects concurrently. 8. Eective communication skills.

We're looking for a sharp, data-driven Performance Marketing Specialist to join our in-house team. This on-site role requires someone who thrives on numbers, understands creative performance, and has the clarity to build high-converting journeys from ad click to checkout. You'll be responsible for managing paid marketing campaigns across Meta, Google, and other performance channels with the goal of driving measurable ROI. Key Responsibilities: Plan, launch, and optimize ad campaigns across Meta Ads, Google Ads (Search, Shopping, Display, YouTube), and more. Analyze performance metrics ( ROAS, CTR, CPA , etc.) to make data-backed optimizations. Develop creative concepts and write ad copies independently to minimize dependency on the content team. Coordinate with the design team to produce visuals based on strong creative briefs. Structure and ideate high-conversion landing pages. Manage GA4, Google Tag Manager, Pixel tracking. Leverage CRO techniques to improve campaign performance and user experience. Conduct A/B testing and audience targeting experiments. Generate reports and actionable insights using analytics tools. Required Skills & Qualifications: 2+ years of performance marketing experience ( e-commerce preferred ). Proficiency in Meta Ads Manager, Google Ads, automation and retargeting strategies. Strong knowledge of GA4 , Google Tag Manager and Pixel tracking. Excellent visualization skills to conceptualize static/video creatives. Expertise in conversion rate optimization (CRO) and data-driven decision-making. Strong written communication for crafting ad copies. Proficiency in budget planning, bid strategy optimization, and audience segmentation. Analytical mindset with a focus on campaign ROI and conversion funnels. Experience with tools like Google Sheets/Excel, Microsoft Clarity, Hotjar, or similar. Nice to Have: Certification in Google Ads/Facebook Blueprint is a plus. Prior experience in a product-based D2C brand is preferred. What We Offer: A dynamic and collaborative work environment. Competitive salary + performance-based incentives (TBD post skill assessment and interview). Opportunities for career growth and professional development. Exposure to exciting projects and campaigns in the e-commerce space. Get surrounded with the latest and greatest in Mobile tech. Location: Poonamallee High Road, Purasaiwalkam. Near Egmore Suburban and Metro Station. Google Map Location: https://goo.gl/maps/pAFQLEtsjdwjP3fe7