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Mixmedia Labs
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PPC & Ad Expert

PPC & Ad Expert

1 - 2 years

|

4 - 8 Lacs

Posted:1 day ago| Platform:

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Skills Required

digital marketing ppc bing ads google adwords roi google ads marketing online marketing campaigns smo cpa display advertising search engine marketing google analytics advertising campaigns sem pay per click seo landing page communication skills

Work Mode

Work from Office

Job Type

Full Time

Job Description

As a PPC and ad Expert, you manage pay-per-click advertising campaigns and optimise ad performance to drive traffic and conversions. Collaborate with marketing teams to develop effective strategies. Monitor budgets, analyze data, and stay updated on industry trends to maximize ROI.

Responsibilities

Develop and manage pay-per-click (PPC) advertising campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
Conduct thorough keyword research to identify relevant and high-converting keywords for inclusion in ad campaigns.
Create compelling ad copy and design eye-catching visuals to maximize click-through rates and conversions.
Monitor campaign performance metrics including click-through rate (CTR), conversion rate, and cost per acquisition (CPA), and make data-driven optimizations to improve campaign effectiveness.
Implement A/B testing strategies to refine ad creatives, landing pages, and targeting parameters for continuous improvement.
Collaborate with the marketing team to align PPC strategies with overall business goals and marketing objectives.
Stay updated on industry trends, algorithm changes, and best practices in PPC advertising to ensure campaigns remain competitive and effective.

Qualification

Strong analytical skills and attention to detail.
Proficiency in Google Ads and other PPC platforms.
Excellent communication and teamwork abilities.
Familiarity with data analysis tools like Google Analytics
Any Degree

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