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Ppc Specialist

Ppc Specialist

Maple Digital Technology

3 - 8 years

4 - 8 Lacs

mumbai navi mumbai mumbai (all areas)

Posted:1 month ago| Platform:

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Skills Required

ppc campaigns ppc pay per click

Work Mode

Work from Office

Job Type

Full Time

Job Description

Campaign Management:

Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, social media platforms, and other relevant networks.
Monitor and analyze campaign performance, adjusting strategies to achieve business goals.
Conduct keyword research and selection for pay-per-click campaigns.

Optimization and Analysis:

Continuously optimize ad copy, landing pages, bids, and targeting to improve performance.
Perform A/B testing on ad creatives and landing pages to enhance campaign effectiveness.
Analyze campaign metrics, identify trends, and make data-driven decisions to improve ROI.

Budget Management:

Track spend and performance to ensure campaigns stay within budget.

Reporting and Insights:

Prepare regular reports on campaign performance, including key metrics, insights, and recommendations.
Present findings and actionable insights to stakeholders.
Utilize tools such as Google Analytics, Google Ads, and other PPC platforms to gather data and insights.

Collaboration and Communication:

Communicate campaign performance and insights to team members and stakeholders.

Qualifications:

Bachelors degree in any field.
Proven experience as a PPC Analyst is a must.
In-depth knowledge of Google Ads, Bing Ads, and Meta platforms.
Proficiency in using analytics tools such as Google Analytics, Google Ads, and others.

Preferred:

Certification in Google Ads or other relevant PPC certifications.

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