Search Engine Marketing Specialist (SEM Specialist)

1 - 3 years

3 - 4 Lacs

Posted:1 month ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

About the Role

PPC / SEM Specialist

Key Responsibilities

  • Plan, execute, and optimize PPC/SEM campaigns across

    Google Ads, Meta (Facebook & Instagram), LinkedIn

    , and other platforms.
  • Manage large-scale client accounts and deliver measurable business outcomes.
  • Translate client objectives (growth, awareness, reach) into actionable ad strategies.
  • Create and manage

    sales funnels

    to maximize lead generation and conversions.
  • Develop detailed campaign proposals, media plans, and execution strategies.
  • Monitor, analyze, and optimize ad performance regularly to ensure maximum ROI.
  • Prepare and present

    weekly & monthly reports

    with actionable insights and recommendations.
  • Allocate and manage ad budgets effectively across platforms.
  • Stay updated with the latest industry trends, ad features, and best practices.

Required Skills & Qualifications

  • Proven experience in

    SEM/PPC campaign management

    .
  • Strong product knowledge and expertise in

    Google Ads

    .
  • Certification in:
    • Google Ads Fundamentals
    • Search Advertising
    • Display Advertising
    • Mobile Advertising
    • YouTube Ads
    • Shopping Ads
    • Google Analytics
  • Expertise in managing

    end-to-end ad campaigns

    across multiple platforms.
  • Strong analytical and problem-solving skills.
  • Excellent communication and reporting abilities.

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