Lead Generation Specialist

Lead Generation Specialist(Performance Marketing)

Location:

Job

As the Performance Marketing, you will own and scale our digital marketing strategy across key paid channels driving qualified leads, product sales, and inbound demand for our IT services and product lines (like OfferX, Yeldam, etc.). You will build high-performing funnels for both enterprise and SMB audiences across geographies.

Key Responsibilities:

• Build and manage ROI-driven performance campaigns across Google Ads, LinkedIn, Meta, YouTube, and other relevant platforms.
• Drive lead generation and conversion for both product and service verticals (e.g., SaaS, remote staffing, managed services).
• Collaborate with sales teams to align marketing efforts with revenue targets and customer profiles.
• Conduct funnel analysis and optimize every step from ad impression to conversion.
• Implement retargeting strategies to improve engagement and shorten sales cycles.
• Lead A/B tests on creatives, copy, and CTAs to enhance ad performance.
• Manage marketing budgets with laser focus on CAC, CPL, ROAS, and SQLs.
• Integrate tools like Google Tag Manager, HubSpot, GA4, and LinkedIn Insights for accurate attribution and tracking.
• Work with internal product and content teams to ensure alignment on messaging, offers, and landing page performance.
• Stay ahead of performance trends, automation tools, and targeting innovations.

Requirements:

• 5+ years in performance/digital marketing, preferably with B2B tech/IT services/products.
• Experience with SaaS sales cycles, MQL-SQL pipeline optimization, and lead scoring.
• Deep understanding of paid media strategies, funnel metrics, and retargeting/remarketing.
• Hands-on with Google Ads, LinkedIn Campaign Manager, GA4, HubSpot, and similar tools.
• Strong analytics background able to turn data into actionable insights and forecasts.
• Excellent project management and stakeholder communication skills.
• Bachelor's or master’s in marketing, Business, Technology, or a related field

Preferred Skills:

• Experience marketing in US/Global B2B markets.
• Familiarity with Account-Based Marketing (ABM) strategies.
• Knowledge of CRM integrations and marketing automation.
• Exposure to IT staffing, SaaS platforms, or cloud services marketing.