Ads Campaign Manager – Delivery (CPS/CPI/CPR)

Key Responsibilities:

• Set up, manage, and optimize

  CPS (Cost Per Sale) web campaigns

  , including

  complete campaign lifecycle management

  — from planning and setup to execution and reporting.

• Run and scale affiliate ad campaigns on direct web inventory

  — with hands-on experience in managing ad placements across partner websites.

• Identify and list internal inventory on suitable affiliate and media platforms to drive external monetization and traffic outsourcing.

• Track performance, campaign health, and ROI using

  industry-standard tracking tools

  (e.g.,

  Trackier, Affise, Impact, HasOffers

  ).

• Collaborate with internal teams to create compelling affiliate offers, landing pages, and ad creatives tailored for performance.

• Analyze and improve campaign performance using tools like

  Google Analytics (GA4), Google Tag Manager (GTM), Google Search Console

  , and

  Hotjar/SimilarWeb

  .

• Monitor for fraudulent activity, ensure tracking accuracy, and manage payouts in a timely and transparent manner.

• Regularly report KPIs, campaign insights, and actionable strategies to the leadership team for continuous improvement.

Requirements:

• 2+ years of hands-on experience

  running

  affiliate campaigns on CPS models

  , with strong understanding of both internal and external inventory utilization.

• Proven knowledge and

  experience managing ad placements on direct web inventory

  (including client onboarding, ad serving, and performance optimization).

• Expertise in

  end-to-end CPS campaign setup and execution

  , including pixel implementation, offer setup, and attribution tracking and UTM parameters.

• Proficient in affiliate and campaign tracking platforms like

  Trackier, HasOffers, Affise, Impact

  .

• Strong analytical skills and a performance-driven mindset with ability to leverage tools like

  GA4, GTM, Hotjar, and SimilarWeb

  for campaign enhancement.

• Excellent communication, negotiation, and stakeholder management skills.