Ads Accounts Manager

About AiSensy

AiSensy is a WhatsApp-based Marketing & Engagement platform empowering 100,000+ businesses—including industry leaders like Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco, Wipro, Asian Paints, India Today Group, Skullcandy, Vivo, PhysicsWallah, and Cosco—to grow revenue through WhatsApp.

• 400+ Crore WhatsApp messages exchanged between businesses and users annually
• Trusted by top brands like Vivo, Delhi Transport Corporation, and PhysicsWallah
• Businesses drive 25–80% of their revenue using AiSensy
• Backed by Marsshot.vc, Bluelotus.vc & 50+ Angel Investors

Role Overview

results-driven Ad Account Manager (CTWA)

Key Responsibilities

Campaign Strategy & Execution

• Manage and optimize Meta Ads campaigns (Click-to-WhatsApp, Lead Ads, Retargeting).
• Develop growth strategies to increase client ad spend and improve campaign ROI.
• Run A/B tests, audience segmentation, and budget optimization.
• Ensure accurate tracking through UTM parameters, Meta Pixel, and WhatsApp API.

Client Success & Growth Consulting

• Act as a strategic advisor, guiding clients to scale CTWA campaigns.
• Educate clients on ad optimization strategies and WhatsApp funnel best practices.
• Analyze performance metrics and deliver actionable, data-driven recommendations.
• Conduct regular strategy calls to drive account growth and client retention.

WhatsApp Funnel Optimization

• Assist clients in building and refining automated WhatsApp sales funnels.
• Optimize chatbot flows, follow-up sequences, and retargeting strategies.
• Ensure seamless CRM/API integrations for accurate lead & conversion tracking.

Revenue Growth & Upselling

• Increase client ad spend by demonstrating ROI through continuous performance improvements.
• Identify upsell and cross-sell opportunities (e.g., WhatsApp automation, lead nurturing tools).
• Collaborate with the sales team to expand existing client accounts.

Required Qualifications & Experience:

Must-Have

• 3–6 years of experience in Paid Social / Meta Ads / Ad Account Management.
• Proven hands-on expertise in Facebook Ads Manager & Click-to-WhatsApp campaigns.
• Strong analytical skills with a data-first approach to reduce CPL and boost performance.
• Experience in client-facing roles like account management, customer success, or consulting.
• Familiarity with WhatsApp Business API and marketing funnels.
• Excellent communication and strategic consulting skills.

Good-to-Have

• Experience in Google Ads, LinkedIn Ads and meta ads.
• Basic knowledge of WhatsApp automation and chatbot setup.
• Exposure to SaaS, B2B marketing, or performance-driven agency environments.
• Understanding of CRM tools and audience segmentation strategies.