Admissions Specialist

Head - Admissions, Apeejay Stya University, Apeejay Stya Education

Apeejay Stya University

About Us

The Apeejay Stya University is a seat of global learning that offers rich opportunities for innovative teaching-learning, creativity and research across disciplines. It aims to bring about transformation of the society through value-based education, man-making and nation-building by blending together the dual identities of a technology and research-based university with a liberal arts institution.

Established by the Apeejay Stya Education Foundation in the state of Haryana [under Act No. 10 of the Haryana Private Universities (Amendment) Act 2010], the ASU provides students not only 'education for living and livelihood' but also 'education for life' and empower learners with a fundamental foundation in leadership and professional skills to face the challenges of the new liberalized global economy.

Situated amidst a sprawling, picturesque campus with state-of-the-art infrastructure on the Sohna-Palwal Road in Gurgaon district of Haryana, the ASU offers a wide range of innovative graduate, postgraduate, and doctoral programmes across a plethora of disciplines that are based on the best education practices of some of the leading universities of the world. These are greatly facilitated by the strong industry-academia linkages, already established by the existing Apeejay institutions of higher learning in all disciplines being offered by the University.

Key Role:

• The key focus of the role will be to develop and implement a growth strategy and tactical business development plan that ensures the attraction, recruitment and retention of students. To be carried out through demonstrating the university’s promises and highlighting these through key touch points within the University community both internally and externally.

• Ensure that Apeejay Stya University has an effective outreach programme with the internal and external local community, which develops and builds on the University’s reputation.

Job Responsibilities :

• Establish and update our procedures and criteria, work with potential students to determine their eligibility, and oversee the admissions process as we evaluate applications. Plan and oversee promotional activities and schedule or conduct tours, student interviews, and information sessions.
• Develop, manage, and implement a business plan and an integrated marketing strategy and plan inclusive of print, online, and digital media to attain enrollment goals in partnership with the Admissions Office. Ensure attainment of organization/university's sales goals and profitability.
• Ensure that university’s marketing team achieves the target growth and retention numbers. Promote the university nationwide by making presentations and speeches at educational fairs and conferences.
• Establish and maintain positive relationships with area educational constituencies including area schools, consultants, admissions directors and organizations and create networking opportunities.
• Promote the university and attract new students by maintaining working relationships with other university departments.
• Oversee and participate in the development of admissions materials, events and marketing practices.
• Provide students, parents, and guardians with information regarding admissions requirements and processes, enrollment issues, or other procedures. Coordinate systematic and efficient handling of applications and communications with parents of student applicants.
• Engage in the student recruiting process by planning, coordinating, and overseeing promotional events, campus tours, student interviews, and other admissions activities.
• Maintain continuing flow of quality applicants and transfers to the university by analyzing trends in enrollment and marketing activities, leading activities to continue programs that are effective.
• Direct, hire, and coach admissions staff members.
• Meet prospect Parents/Students and sales goals on a monthly basis and regularly monitor efforts of admission counselors to ensure that they are achieving their defined/assigned targets.
• Enhance admissions department and university reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Update job knowledge by participating in educational opportunities, reading professional publications, and maintaining personal networks.

Job Knowledge (Prerequisite)

• Extensive experience in education admissions or sales.
• A strong understanding of all aspects of digital marketing and social networking campaigns for student recruitment, event promotion, and media campaigns.
• Understanding of statistics, admissions requirements, and procedures.

Skills & Competencies:

• Ability to analyze and interpret information.
• Excellent negotiation and leadership skills.
• Strong interpersonal, presentation, networking, and verbal and written communication skills.
• Conflict Management
• Strategic Thinking
• Excellent Time Management Skills

Education Qualification & Experience:

• Master’s Degree (preferably in Business Studies, Marketing, PR, Economics, etc.)
• 10-15 years of experience in Sales & Marketing
• Experience with the banking or education industry may be preferred.

Job Location: Sohna Palwal Road, Gurgaon

CTC