Ad Specialist

About the Role:

Learning Saint is seeking a performance-driven Ad Specialist who has hands-on experience in managing and scaling Meta (Facebook/Instagram) Ads and Google Ads, specifically for the EdTech sector targeting international markets (US & UK). This role demands someone who can deliver high-quality leads at optimized CPLs and work closely with the marketing and sales teams to achieve growth goals.

Key Responsibilities:

• Plan, create, manage, and optimize paid ad campaigns across Meta Ads Manager and Google Ads platforms.
• Target and retarget relevant international audiences (especially US & UK) for EdTech offerings.
• Monitor ad performance and continuously optimize campaigns to reduce CPL and improve ROAS.
• Conduct competitor analysis and audience research to refine targeting strategies.
• Develop ad creatives (briefing designers/writers as needed) and A/B test copy, creatives, and placements.
• Analyze data and generate insightful reports for management on campaign performance.
• Work closely with the content, design, and sales teams to ensure alignment of marketing objectives.
• Stay updated with the latest digital advertising trends, platform updates, and EdTech marketing strategies.

Requirements:

• Proven 2+ years of experience in running Meta Ads and Google Ads for EdTech companies, with focus on US and UK markets.
• Strong knowledge of campaign structure, budgeting, keyword strategy, ad copy creation, and bid optimization.
• Deep understanding of international lead generation strategies and funnel optimization.
• Ability to interpret data using Google Analytics, Meta Business Suite, and similar tools.
• Strong communication skills, self-driven, and results-oriented.

Preferred Skills:

• Experience with CRM tools like HubSpot or Zoho.
• Basic knowledge of landing page design and optimization.
• Certification in Google Ads or Meta Ads is a plus.

Why Join Us?

• Opportunity to work with a fast-growing EdTech brand.
• Exposure to international markets and growth-focused campaigns.
• Dynamic and collaborative team culture.
• Competitive salary and performance incentives.

Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

• Leave encashment

Schedule:

• Day shift

Work Location: In person