Ad Sales Manager

Job Title: Ad Sales Manager

Location: Kerala (Physical presence in the assigned region within Kerala is required)
Employment Type: Full-Time

Note: Applications with prior experience in media, newspaper, radio, or advertising salesand familiarity with startup work culturewill be prioritized.

About Us:

At Katha Ads, we are on a mission to make advertising more personal through Word of Mouth. Katha enables brands to connect with their audience through trusted social circles—friends, family, and colleagues—resulting in authentic and high-impact engagement.

Top national brands such as Tata Croma, ITC, Max Fashions, Hero, and Wonderla, along with leading consumer brands across Kerala and Tamil Nadu, use Katha to enhance their ATL strategies and influencer marketing efforts.

Recognized as the Emerging Startup of the Year by Kerala Financial Corporation, Katha has also collaborated with esteemed government agencies including the Election Commission and I&PRD Kerala.

Role Overview:

We are seeking a dynamic and results-driven Ad Sales Manager to lead advertising revenue initiatives across Kerala. The ideal candidate will have a strong background in media, newspaper, radio, or advertising sales, with the ability to generate leads and close deals. Prior experience in startup environments is highly preferred.

Key Responsibilities: Sales Strategy & Execution

• Develop and execute regional ad sales strategies to achieve and surpass revenue goals.
• Identify, pitch, and close advertising deals with potential clients and agencies.
• Build a robust pipeline of leads and manage it through every stage—prospecting, negotiation, and closure.
• Create and maintain a target list of key accounts and develop customized outreach.

Client Management

• Build strong, lasting relationships with clients, media buyers, and agencies.
• Understand client goals and offer high-value, tailored advertising solutions.
• Act as a trusted advisor and thought partner to key clients in the region.

Campaign Management

• Coordinate with creative, marketing, and analytics teams to deliver compelling campaigns.
• Track and analyze campaign performance and present actionable insights to clients.

Market Research & Intelligence

• Keep up with industry trends, regional market insights, and competitor activity.
• Share feedback and suggestions to improve products and sales approaches.

Cross-functional Collaboration

• Partner with internal teams to ensure smooth execution and delivery of ad campaigns.
• Bring client perspectives into product development and innovation discussions.

Qualifications & Requirements: Experience

• 3–5 years of ad/media sales experience (Print, TV, Radio, Outdoor, Digital, or Agency).
• Prior experience working in media houses, newspapers, radio stations, or advertising agencies is strongly preferred.
• Previous experience in a startup or fast-paced, early-stage company is a plus.

Skills

• Strong industry network within Kerala (preferred).
• Exceptional communication, negotiation, and presentation skills.
• Proficiency in digital ad platforms, CRM tools, and campaign analytics.
• Ability to manage multiple campaigns and client relationships simultaneously.
• Entrepreneurial mindset with a hunger to grow and contribute to a high-impact team.

Other Traits

• Trustworthy, target-driven, and highly organized.
• Strategic thinker with a hands-on approach to execution.
• Team player with a positive, can-do attitude.

Compensation & Benefits:

• CTC: As per company/industry standards + Performance payment
• Opportunity to shape the future of a fast-growing, award-winning startup.
• A collaborative and high-growth work environment with learning opportunities.
• Career advancement and ownership from Day 1.

How to Apply:

Please send your resume and a brief cover letter to hr@katha.today with the subject line:
“Ad Sales Manager Application – Kerala”

Job Types: Full-time, Permanent

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Commission pay
• Performance bonus
• Quarterly bonus

Work Location: In person