Ad Operations - Programmatic

programmatic ad campaigns

Key Responsibilities:

Programmatic Campaign Setup and Launch:

• Traffick, configure, and QA 

  programmatic ad campaigns

   in platforms like DV360, The Trade Desk, and others
• Define audience targeting, bidding strategies, budgets, frequency caps, and geo parameters
• Implement tracking infrastructure: ad tags, conversion pixels, and attribution events
• Upload and test creative assets across display, video, and native formats

Optimization and Performance Management:

• Monitor live campaigns across key performance metrics (CTR, CPM, CPA, ROAS, viewability)
• Optimize campaigns through real-time bidding adjustments, creative A/B tests, and audience refinement
• Adjust budgets and pacing to maximize performance and minimize waste
• Flag underperformance early and act quickly to fix it

Analytics and Reporting:

• Build structured reports and dashboards for weekly and monthly performance tracking
• Analyze data to uncover insights on audiences, platforms, creatives, and funnel behavior
• Collaborate with growth and product teams to translate findings into strategy
• Continuously improve internal benchmarks and data accuracy

Internal Collaboration and Workflow Improvements:

• Partner with Product, Creative, and Tech teams on tracking, asset delivery, and campaign planning
• Help document best practices and continuously refine our 

  programmatic ad operations

   processes
• Serve as a point of contact for internal teams needing campaign updates or insights

Requirements

• 2–5 years of experience in ad operations or programmatic media buying
• Hands-on experience with at least one major 

  programmatic ads platform

   (DV360, The Trade Desk, MediaMath, etc.)
• Familiarity with ad servers (e.g. Google Ad Manager) and MMPs (e.g. AppsFlyer, Branch)
• Deep understanding of metrics that drive 

  programmatic ad performance

  : CTR, CPM, CPA, ROAS
• Strong skills in Excel / Google Sheets for data analysis and QA
• Attention to detail and ability to manage multiple campaigns simultaneously
• Strong communication skills and a problem-solving mindset