INNOCEAN INDIA
Position – Senior Programmatic Lead
Experience – 5–7 Years in Programmatic Advertising & Digital Media
Reporting To:
Head of Media / Programmatic Lead, collaborating with Strategy, Creative, Account, Insights, and Business Leadership teams.
Key Focus:
Programmatic Strategy & Leadership | DV360 | Campaign Optimization & Mentorship
About Innocean
Innocean are the biggest agency you’ve never heard of. With 31 offices and more than 3000 employees in 21 countries. We’re the fastest growing agency network in the world. Opening doors in India in 2005 with two foundation clients; Hyundai and Kia. Since then, Innocean Worldwide India, a Global Marketing and Communication company, offers a holistic and integrated solutions to the clients under one roof. With innovation at its core, we dig deep for relevant insights to build brand values that delight consumers. Our resource base is customized to meet the specific needs of clients and ensure a high degree of efficiency.We’re a proud and ambitious group of over 150 employees’ creatives, strategists, accounting people, technologists, analysts, and producers who work together in a flat and collaborative environment. No wonder, some of the most respected names in Indian advertising have worked at Innocean and continue to do so.It’s a place where talent is nurtured and recognized, so that employees have a fabulous time working here. According to a survey conducted by afaqs.com, a leading advertising and media website in India, Innocean is ranked as one of the 5 happiest agencies in India. Here, creativity and fun go hand in hand
Your Role at Innocean
As a
Senior Programmatic Lead
, your role will be central to driving strategic programmatic media solutions. You’ll design robust campaign frameworks, lead optimizations and insights using DV360, manage end-to-end performance, mentor mid-level team members, and ensure programmatic excellence across the agency.
Core Responsibilities
- Strategic Programmatic Leadership: Lead programmatic media strategy across channels—display, video, CTV/OTT, audio—with a strong command over DV360.
- Campaign Oversight & Optimization: Direct setup, activation, and real-time optimization of programmatic campaigns using advanced targeting, bidding logic, and DV360 capabilities.
- Performance Measurement & Reporting: Analyze key performance metrics (e.g., CTR, CPM, CPA, ROAS) and deliver insights through clear, strategic reporting to internal teams and clients.
- Audience & Data Strategy: Implement data-driven approaches using first-, second-, and third-party data; execute A/B tests and sophisticated segmentation.
- Emerging Trends & Innovation: Stay ahead of programmatic trends and platform developments; introduce enhancements in automation, privacy-compliant targeting, and creative optimizations.
- Cross-Functional Collaboration: Partner effectively with Strategy, Creative, Account, and Insights teams to deliver cohesive, insight-driven campaigns.
- Mentorship & Leadership: Guide and mentor mid-level programmatic professionals, fostering skill development and strategic thinking.
Education
Who We’re Looking For
- Bachelor’s degree in Marketing, Media, Business, Communications, or a related field.
Experience
- 7–12 years in programmatic media strategy, campaign management, and optimization within an agency, trading desk, or tech environment.
Key Competencies
- Deep expertise with DV360 and similar DSP platforms.
- Strong analytical and performance-centric mindset.
- Ability to translate data into strategic recommendations.
- Collaborative spirit and client-focused communication skills.
- Leadership qualities with experience mentoring or guiding teams.
- Proactive, adaptable, innovations-oriented thinker.
Why Innocean India Is the Place for You
At Innocean India, you’ll be empowered to make a real impact early in your career working across teams to shape campaigns rooted in consumer insights. You’ll learn from global mentors, contribute to culture-shaping narratives, and help build brands that resonate.
Equal Opportunity Employer
We celebrate diversity and inclusivity, and are committed to fostering a workplace where all individuals feel valued. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital or veteran status, or disability.
