Account Manager Programmatic

Role Overview: As a Senior Programmatic Lead at Innocean, your role will be pivotal in driving strategic programmatic media solutions. You will be responsible for designing robust campaign frameworks, leading optimizations and insights using DV360, managing end-to-end performance, mentoring mid-level team members, and ensuring programmatic excellence across the agency. Key Responsibilities: - Strategic Programmatic Leadership: Lead programmatic media strategy across various channels such as display, video, CTV/OTT, audio with a strong expertise in DV360. - Campaign Oversight & Optimization: Direct setup, activation, and real-time optimization of programmatic campaigns utilizing advanced targeting, bidding logic, and DV360 capabilities. - Performance Measurement & Reporting: Analyze key performance metrics (e.g., CTR, CPM, CPA, ROAS) and provide strategic insights through clear reporting to internal teams and clients. - Audience & Data Strategy: Implement data-driven approaches using first-, second-, and third-party data; conduct A/B tests and advanced segmentation. - Emerging Trends & Innovation: Stay abreast of programmatic trends and platform advancements; introduce enhancements in automation, privacy-compliant targeting, and creative optimizations. - Cross-Functional Collaboration: Collaborate effectively with Strategy, Creative, Account, and Insights teams to deliver cohesive, insight-driven campaigns. - Mentorship & Leadership: Guide and mentor mid-level programmatic professionals, fostering skill development and strategic thinking. Qualifications Required: - Bachelor's degree in Marketing, Media, Business, Communications, or a related field. - 7-12 years of experience in programmatic media strategy, campaign management, and optimization within an agency, trading desk, or tech environment. Additional Details of the Company: Innocean is a global marketing and communication company with a strong focus on innovation. With a flat and collaborative working environment, Innocean fosters talent and creativity, making it one of the happiest agencies in India according to a survey conducted by afaqs.com. The company offers holistic and integrated solutions to clients under one roof, ensuring efficiency and client satisfaction. Working at Innocean provides opportunities to make a real impact early in your career, learn from global mentors, and contribute to culture-shaping narratives.,