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2 Programmatic Strategy Jobs

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2.0 - 6.0 years

0 Lacs

noida, uttar pradesh

On-site

As a Programmatic Ad Manager at Xapads Media, you will be an integral part of the AI + Human Intelligence revolution that is reshaping YouTube advertising. You will work with a team dedicated to leveraging the power of AI and human expertise to enhance brand safety and precision targeting on platforms like YouTube and Instagram. Your responsibilities will include hands-on experience with online advertising platforms such as DV360, Google Campaign Manager, YouTube, and Meta. You will ensure the best practices in DV360 and TrueView, focusing on platform expertise, consistency, and delivering quality work. Your expertise in programmatic strategy and lifecycle will be crucial in selecting, deploying, and utilizing programmatic technology effectively. Managing end-to-end digital media campaigns will be a key part of your role, where you will identify new opportunities, build and plan digital media strategies, provide channel and budget recommendations, and set up campaigns to maximize business impact. Your experience with online marketing metrics like VTR, Viewability, ROI, and conversion rates will be essential in analyzing campaign performance and providing benchmarks and tracking reports to clients and the media team. Collaboration is key in this role, as you will successfully build relationships with internal teams, suppliers, and clients. Leading or participating in Display campaigns, maintaining KPIs and P&L, and coordinating with creative teams to ensure adherence to creative guidelines are also part of your responsibilities. You will identify and manage campaign KPIs as agreed upon by sales and agencies, analyze campaign data, and optimize campaigns to meet goals while maintaining P&L for executed campaigns. To qualify for this position, you should have a minimum of 3-4 years of relevant experience in DV360 and 2-3 years of experience with adserving TM vendors like DCM, GTM, or Adobe. Previous working experience in agencies, trading desks, or programmatic tech partners will be beneficial for success in this role. Join us at Xapads Media and be part of a team that is pushing the boundaries of contextual brand suitability in video advertising.,

Posted 3 days ago

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7.0 - 11.0 years

0 Lacs

karnataka

On-site

As a Senior Programmatic Strategist at FYND Media, part of the M&C Saatchi Group, you will play a crucial role in supporting the growth of new and existing clients" programmatic investments across the APAC market. Your primary responsibility will be to contribute towards achieving the agency's growth strategy by demonstrating expertise and excellence in the programmatic and digital media space. You will work closely with multiple accounts, focusing on delivering exceptional account strategy, direction, and service. Building strong relationships with key stakeholders is essential, as you will act as a trusted programmatic expert, providing valuable insights and guidance to clients. Reporting to the Global Head of Programmatic, you will lead the programmatic strategy and assist in multi-channel agency pitches. Your role will involve client servicing, where you will communicate effectively with agency colleagues, articulate the value of FYND Media's services through data analysis and presentations, and drive business growth by upselling our internal solutions. In terms of new business development, you will lead pitches as the programmatic expert, create collateral to support pitches, and generate case studies to aid the wider Business Development teams. Collaborating with marketing leads, you will also contribute to creating relevant programmatic content to showcase the company's work. To excel in this role, you should have a solid background of 7+ years in programmatic or agency sales/client servicing. Your proactive and innovative approach, combined with a deep understanding of programmatic technologies and industry trends, will be key to meeting client objectives and driving revenue growth. Experience with programmatic Display, Video, Mobile, CTV, Audio, DOOH, and working knowledge of key DSPs and ad servers will be beneficial. Joining FYND Media means becoming part of a dynamic and forward-thinking team that values creativity, innovation, and collaboration. If you are passionate about driving strategy and media planning in diverse markets and categories, we invite you to be a part of our team and contribute to our continued success.,

Posted 4 days ago

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