Account Executive - Integrated Business

Key Responsibilities

• Develop and maintain strong relationships with clients, serving as their main point of contact throughout campaign planning and execution.
• Collect and interpret client briefs, understand their marketing objectives, and communicate these needs to internal teams.
• Collaborate with creative, media, and research departments to develop campaign strategies and materials that align with the client's goals.
• Present campaign proposals, creative concepts, and performance reports to clients for feedback and approval.
• Oversee project management, tracking timelines, deliverables, and budgets to ensure campaigns are delivered punctually and cost-effectively.
• Assist in negotiating contracts, closing new business, and supporting account growth by identifying new opportunities within existing clients.
• Resolve issues or client concerns promptly and ensure high client satisfaction throughout the campaign lifecycle.
• Monitor campaign performance, coordinate reporting, and recommend optimizations.
  

Required Skills And Qualifications

• Bachelor’s degree in marketing, business, advertising, or a related field.
• Experience in client servicing or account management, preferably in a mainline or integrated advertising agency.
• Strong understanding of mainline advertising channels (print, TV, radio, outdoor) and campaign management principles.
• Excellent interpersonal, communication, and presentation skills.
• Organizational skills with the ability to multitask and manage multiple accounts or projects simultaneously.
• Proficiency in Microsoft Office Suite and basic project management tools.
• Financial acumen for budgeting, cost negotiation, and billing management.
  

Additional Competencies

• Ability to work effectively under pressure and meet tight deadlines.
• Creative problem-solving and adaptability to evolving client and market requirements.
• Team collaboration skills with an aptitude for influencing agency and client stakeholders.